Senior Director, Content Creative Studio - Bold Formats

Socket.dev; New York (NY); On-site; USD 245,000 - 313,000; Full time

Benefits offered by this job

Medical coverage

Generous PTO

401k plan

Employee stock plan

Parental leave

Commuter benefits

Job summary

Peloton is seeking a visionary Senior Director to lead the Content Creative Studio. You will drive end-to-end creation of original show concepts and member-focused narratives designed to boost retention and engagement.

You will mentor a team of creatives, translate member insights into compelling experiences, and partner with cross-functional leaders to push creative boundaries across in-platform and social formats.

Qualifications

• 12+ years of progressive leadership experience guiding teams to produce high-impact content.
• Proven track record of creating hit show formats, multi-part digital series, and narrative-driven campaigns.
• Ability to craft visual decks, mood boards, style guides, and pitch materials that translate engagement strategies into vivid visuals.

Responsibilities

• Architect original, repeatable show concepts and series franchises to deepen retention and community connection.
• Lead multi-phase promotional arcs and campaigns across the member journey.
• Direct creative direction for major member-facing moments including packaging, events, and short form content.
• Create mood boards, aesthetic treatments, and pitch decks for senior leadership and cross-functional partners.
• Partner with Talent Management and Instructors to connect instructors with the community.
• Mentor a team of creatives to sustain bold, audience-first storytelling and innovation.
• Collaborate with Creative Operations, Content Strategy, and Marketing to align with business goals.

Skills

Leadership

Creative direction

Storytelling

Pitch decks

Mood boards

Cross-functional alignment

Talent collaboration

Job description

Peloton is seeking a visionary Senior Director to lead the Content Creative Studio. You will drive end-to-end creation of original show concepts and member-focused narratives designed to boost retention and engagement.

You will mentor a team of creatives, translate member insights into compelling experiences, and partner with cross-functional leaders to push creative boundaries across in-platform and social formats.