Senior Director, Content

LendingTree; Charlotte (NC); Hybrid; USD 180,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) matching

Generous time off

Wellness programs and resources

Annual performance bonus eligibility

Job summary

LendingTree, a leading US financial marketplace, seeks a Senior Director for Content to lead the SEO editorial team. The role focuses on elevating content quality at scale within a highly regulated environment, driving growth and audience engagement across channels.

You will own the content strategy, guide editors and writers, and partner with analytics, product, and marketing to deliver impactful content initiatives while embracing experimentation and AI-enabled optimization.

Qualifications

• 7–10 years of experience leading high-performing content teams within large enterprise organizations.
• Deep expertise in content strategy and customer journey mapping.
• Editorial and programmatic content expertise to drive quality, scale, and performance.
• Leverage analytics and data to inform research, content planning, and operational decisions.
• Embrace curiosity, experimentation, and a willingness to test new approaches and break new ground.
• Drive results with a goal-oriented mindset focused on growth and continuous improvement.
• Optimize processes, workflows, and systems to improve efficiency and scalability.
• Manage resource allocation and financial planning to align investments with strategic priorities.

Responsibilities

• Establish editorial standards that elevate content quality, usefulness, and audience value.
• Prioritize high-impact content initiatives that drive growth, supported by clear performance metrics and reporting.
• Execute rigorous A/B testing to uncover what drives visibility and engagement across traditional search and emerging AI platforms.
• Own and evolve LendingTree's unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
• Partner with cross-functional marketing teams to develop and deliver the content needed to compete and win.

Skills

Content leadership

Editorial strategy

Team management

A/B testing

Analytics & data

Growth mindset

Cross-functional collaboration

Job description

• PLEASE NOTE: this position is located in Charlotte, NC and requires attendance at our Southend office three days a week.*

• PLEASE NOTE: this position is located in Charlotte, NC and requires attendance at our Southend office three days a week.*

Candidates must be legally authorized to work in the United States. LendingTree and its affiliates ("LendingTree") will not provide or assume sponsorship for employment visas for this position, now or in the future.

The Opportunity

LendingTree is one of the largest financial marketplaces in the US, operating at the intersection of consumer finance, data, and digital marketing. We connect millions of consumers with financial products through a dynamic, multi-vertical platform with the goal of helping Americans save money and have a brighter financial future.

As a Senior Director for Content, you'll lead the editorial and content team within the SEO organization. LendingTree operates at scale with a growing library comprised of thousands of editorial and programmatic pieces of content within a highly regulated environment. We're constantly striving to produce the highest quality content that helps consumers make the best possible decisions in an industry where it matters most – people's finances.

How You’ll Make an Impact

• Establish editorial standards that consistently elevate content quality, usefulness, and audience value.
• Prioritize high-impact content initiatives that drive growth, supported by clear performance metrics and reporting.
• Execute rigorous A/B testing to uncover what drives visibility and engagement across traditional search and emerging AI platforms.
• Own and evolve LendingTree's unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
• Partner with cross-functional marketing teams to develop and deliver the content needed to compete and win.

Who You’ll Work With

You’ll lead a talented team of editors, writers and operations team members within the SEO editorial team and work alongside a dynamic team of SEO analysts, product managers, analytics and PR team members.

This is a highly collaborative role where you’ll have the opportunity to work with other marketing channels, partner with analytics on research, work with product and technology on capabilities needed to win and a variety of other internal partners.

What You’ll Bring

• Bring 7–10 years of experience leading high-performing content teams within large enterprise organizations.
• Demonstrate deep expertise in content strategy and customer journey mapping.
• Combine editorial and programmatic content expertise to drive quality, scale, and performance.
• Leverage analytics and data to inform research, content planning, and operational decisions.
• Embrace curiosity, experimentation, and a willingness to test new approaches and break new ground.
• Drive results with a goal-oriented mindset focused on growth and continuous improvement.
• Optimize processes, workflows, and systems to improve efficiency and scalability.
• Manage resource allocation and financial planning to align investments with strategic priorities.

What Will Help You Thrive

• Build strong relationships across teams and with key stakeholders to drive alignment and collaboration.
• Manage stakeholders and partner cross-functionally to advance shared priorities and deliver results.
• Embrace a growth mindset and use data-driven insights to guide decisions and continuously improve performance.
• Optimize multimedia platforms and content experiences to maximize the reach and performance of video and image content.
• Champion the customer experience by continually identifying opportunities to improve usability, relevance, and engagement.
• Shape the future of organic search through thought leadership, emerging trend analysis, and forward-looking strategy.

What Success Looks Like

• Develop and refine LendingTree's content strategy through ongoing testing, insights, and performance measurement.
• Implement processes that strengthen data-driven decision-making across content planning and execution.
• Leverage the latest AI tools to improve content efficiency and performance while maintaining high editorial standards and quality.
• Lead the rollout of LendingTree's unified content strategy across marketing channels to drive consistency and impact.
• Experiment with new content formats to uncover what resonates with modern search engines and emerging AI platforms.

Life at LendingTree

We’re a collaborative, entrepreneurial team that's curious, creative, and always ready to roll up our sleeves and get things done. You’ll work alongside smart, driven people who care about doing great work — and about helping each other succeed.

We believe the best ideas come from different perspectives, and we're committed to creating a workplace where people feel welcomed, valued, and empowered to make an impact. You'll have the trust and flexibility to do your best work, the opportunity to take ownership and try new things, and teammates who genuinely enjoy working together.

And while we work hard, we don't take ourselves too seriously. We celebrate wins, recognize great work (our GSD — Get Stuff Done — Award is a fan favorite), and make time to have some fun along the way.

Come grow with us, make an impact, and help us build what's next.

What We Offer

We want you to feel supported at work and beyond. Our benefits and programs are designed to help you stay healthy, recharge, plan for the future, and bring your best to whatever matters most to you.

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility

The Details

Base Pay: $180,000-$215,000 annually

The base pay offered may vary based on internal factors, job-related knowledge, skills, and experience.

Incentive Compensation: This position is eligible for an annual performance bonus.

Work Authorization: This role is not eligible for immigration sponsorship. Please do not apply for this role if you will need employer sponsorship now or in the future to begin or continue employment.

Everyone Belongs Here

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please email us at [e-mail].

Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. This job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, LendingTree reserves the right to modify or change the essential functions of the job based on business necessity.

CCPA Disclosure