Senior Director, Broadcast & New Media Strategy

Florida International University; Miami (FL); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Travel locally and nationally

Job summary

Florida International University in Miami seeks a strategic media leader to steer FIU's broadcast media strategy, coordinate with local, national and international outlets, and advance the FIU brand across traditional and new media.

The role requires a track record in crisis communications, executive advisory to senior leaders, and excellence in media training for faculty and researchers, with a willingness to work flexible hours and travel as needed.

Qualifications

• Bachelor's degree and eight (8) years of experience or a Master's degree and six (6) years of experience.
• Experience with local and national media outlets and a robust newsroom/broadcast network.
• Experience teasing research story angles and providing on-camera media training for academic leaders.
• Proven track record of executing strategic crisis communications and issue management.

Responsibilities

• Leads FIU's broadcast media strategy and interactions with local, national and international outlets.
• Executes an integrated national strategy to support the FIU brand in collaboration with the Director of National Media.
• Serves as a strategic adviser in fostering relationships with newsroom leadership and radio networks.
• Directs the comprehensive new media strategy for FIU's presence in podcasts and non-traditional media.
• Leads and supervises staff to place TV-ready FIU content in outlets.
• Develops metrics to demonstrate value, reach and effectiveness of media initiatives.
• Performs essential duties during emergencies and is available to report during university closings.

Skills

Media relations

Crisis communications

Executive advisory

Media training

Education

Bachelor's degree

Master's degree

Job description

Florida International University in Miami seeks a strategic media leader to steer FIU's broadcast media strategy, coordinate with local, national and international outlets, and advance the FIU brand across traditional and new media.

The role requires a track record in crisis communications, executive advisory to senior leaders, and excellence in media training for faculty and researchers, with a willingness to work flexible hours and travel as needed.