Senior Director, Brand Management (Timberland)

Timberland; Stratham (NH); On-site; USD 201,000 - 251,000; Full time

Job summary

Timberland is seeking a Sr. Director, Brand Marketing to lead global cross-functional brand strategies and plans.

You will drive consumer insights, brand storytelling, and an always-on marketing approach across digital and social channels, working with product and design teams to shape seasonal campaigns and GTM plans. You will report to the CMO and partner with regional teams to build globally aligned brand stories and consumer journeys, leveraging data and culture to elevate the Timberland

Qualifications

• 10 to 12 years of experience and professional achievements.
• At least five years of people leadership experience.
• Experience in multi-channel, digital, social, integrated brand marketing and go-to-market strategy.
• Experience in data-driven and consumer-insights-driven marketing and modeling.
• Cultural connectivity to art, music, action sports, and/or street culture is a plus.

Responsibilities

• Plan and develop Timberland’s global cross-functional brand strategies and plans.
• Lead cross-functional teams to deliver integrated consumer journeys.
• Drive always-on and reactive marketing, including social and digital channels.
• Build seasonal integrated plans and consumer journeys across the brand.
• Collaborate with product, design, and regional teams to create GTM plans.

Skills

Brand marketing

Leadership

Cross-functional

Digital marketing

Consumer insights

Communication

Product marketing

GTM planning

PowerPoint

Tools

PowerPoint

Keynote

Excel

Databases

Word processing

Job description

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Sr. Director, Brand Marketing (Timberland)

What will you do?

A day in the life of a Sr. Director, Brand Marketing at Timberland looks a little like this.

You’ll be responsible for planning and developing Timberland’s global cross-functional brand strategies and plans. The position requires extensive experience in cross-functional and integrated marketing. You are a firm believer in the power of brand elevation and always-on consumer engagement. You excel in consumer insights and brand marketing, and you are passionate about building inspirational brand marketing plans and concepts as part of the consumer-focused go-to-market (GTM) process. You bring the art and science of marketing together, and you are passionate about driving cross-functional teams to deliver integrated consumer journeys.

Let’s break down that day-in-the-life a bit more.

• Reporting to the Chief Marketing Officer, you will partner with our regional marketing teams, category brand marketing leaders, and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans
• You will build seasonal integrated plans and consumer journeys, as well as plans for the consumer moments that matter across the brand. You will play a pivotal role in bringing category teams together and building seasonal integrated marketing plans
• You will underscore the importance of always-on and reactive marketing. You excel in social and digital marketing and use these channels to drive personalized conversations with consumers
• You have a deep knowledge of sneaker culture, launch culture and segmented marketing approaches
• You are passionate about youth culture and excel at bringing qualitative and quantitative data together to create new and innovative brand solutions for the next generation of consumers
• You are a cross-functional leader with extensive experience managing global, cross-functional teams. You love to build out-of-the-box marketing plans from the ground up and enjoy bringing different people together to craft and refine detailed consumer journeys
• You are product-obsessed, with expertise in product marketing, product strategy, and product concepting. The design and product teams will be key partners for you and your teams

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have; we are most interested in your 10 to 12 years of experience and professional achievements.

At least five years of people leadership experience

Experience in multi-channel, digital, social, integrated, and brand marketing, as well as industry-specific go-to-market strategy

Experience in data-driven and consumer-insights-driven marketing and modeling

Cultural connectivity and an organic connection to art, music, action sports, and/or street culture are a big plus

High-level organizational skills

Process-oriented and detail-oriented

Highly motivated self-starter

Effective verbal and written communicator

Ability to manage multiple projects simultaneously, set goals, and prioritize tasks

Proficient PC skills, including spreadsheets, word processing, and databases

Keynote and PowerPoint skills, with the ability to create well-rounded, inspirational marketing plans and strategies

Ability to work and communicate with all levels of the organization

Ability to develop collaborative and diverse relationships

Ability to understand, assess, and solve problems by leveraging technical and analytical skills

Ability to lead, coach, and develop staff to improve performance and achieve professional goals, as well as influence without authority

Ability to work independently and acquire new knowledge as needed for tasks or projects

Ability to think and act quickly in response to market pressure

Ability to use both data and intuition to solve problems

Now WE have a question for YOU.

Are you in?

Hiring Range

$200,800.00 USD - $251,000.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential

This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.