Senior Director, Associate General Counsel, Ads & AI

Unity; San Francisco (CA); Remote; USD 311,000 - 467,000; Full time

Benefits offered by this job

Health insurance

Employee stock ownership

Retirement plans

Generous vacation & personal days

Parental leave support

Wellbeing programs

Job summary

Unity is the leading platform to create and grow games and interactive experiences. We seek a dedicated in-house counsel to own Unity’s AI product portfolio — from editor AI agents to generative tooling — and the data-rights frameworks that power them.

You will partner with product, engineering and data teams to translate privacy, IP and regulatory constraints into concrete requirements, negotiate licenses and data-sharing agreements, and shape Unity’s positions on emerging AI and data questions.

Qualifications

• Licensed to practice law with in-house or law-firm experience counseling technology product teams directly.
• Ownership of legal counseling for AI or ML products, including training-data rights, model licensing, output ownership and disclosures.
• Working command of global privacy law—GDPR, CCPA/CPRA, COPPA—applied to SDKs, telemetry and advertising data flows.
• Ability to draft and negotiate commercial technology agreements independently, from first redline to signature.
• Track record of issuing clear written legal positions on unprecedented questions and defending them with senior stakeholders.

Responsibilities

• Serve as primary legal counsel for Unity’s AI product portfolio — desktop and in-editor AI agents, generative tooling, the agent plugin ecosystem, and AI-driven marketing and monetization products — from concept through launch and iteration.
• Own the data-rights and identity frameworks underpinning Unity’s Grow business, including developer data-use architecture, training-data eligibility, device identifiers and cross-product data flows.
• Counsel product, engineering and data-science teams in the room where features are designed, converting privacy, IP and regulatory constraints into requirements engineers can build to.
• Draft and negotiate the agreements that make the roadmap possible — model and technology provider licenses, partnership and referral agreements, research collaborations and data-sharing arrangements.
• Set and defend Unity’s positions on emerging AI and data questions in writing, and build the templates, playbooks and guidance that let those positions scale across teams

Skills

In-house counsel

AI/ML product counseling

Privacy law

Contract negotiation

Legal writing and positions

Job description

The opportunity

Unity is shipping AI products into the hands of millions of creators, and the data infrastructure behind Unity’s Grow business is being rebuilt at the same time. This role is the lawyer at the center of both. You will be the legal owner for Unity’s AI product portfolio — in-editor and desktop AI agents, generative tooling, our agent plugin ecosystem, and the ML systems powering ad monetization — and for the identity and data-rights frameworks those products depend on. The questions are genuinely unsettled. Who owns the output of a generative tool a developer directs? What can a platform train on when 90% of games embed third-party marketplace assets? When does a telemetry default cross from convenience into a consent problem? You will not be applying a playbook. You will be writing it, and your written positions will govern how products get built. Short-term success (first two quarters): the uncovered matters have a clear owner and a documented position; product teams route AI and data questions to you by default rather than escalating; the highest-risk open items have decisions attached to them. Longer-term success: Unity’s AI and data-use positions are coherent across the portfolio rather than negotiated product by product; the frameworks scale without you personally reviewing every request; you are a trusted voice with product and engineering leadership on what Unity should and should not do. Impact. This is a small legal team where each lawyer owns their swimlanes outright. There is no layer between you and the product decisions. What you write becomes the company’s position.

What You'll Be Doing

• Serve as primary legal counsel for Unity’s AI product portfolio — desktop and in-editor AI agents, generative tooling, the agent plugin ecosystem, and AI-driven marketing and monetization products — from concept through launch and iteration.
• Own the data-rights and identity frameworks underpinning Unity’s Grow business, including developer data-use architecture, training-data eligibility, device identifiers and cross-product data flows.
• Counsel product, engineering and data-science teams in the room where features are designed, converting privacy, IP and regulatory constraints into requirements engineers can build to.
• Draft and negotiate the agreements that make the roadmap possible — model and technology provider licenses, partnership and referral agreements, research collaborations and data-sharing arrangements.
• Set and defend Unity’s positions on emerging AI and data questions in writing, and build the templates, playbooks and guidance that let those positions scale across teams

What We're Looking For

• Licensed to practice law, with in-house or law-firm experience counseling technology product teams directly.
• Demonstrated ownership of legal counseling for AI or machine-learning products, covering training-data rights, model licensing, output ownership and user-facing disclosures.
• Working command of global privacy law — GDPR, CCPA/CPRA, COPPA — applied to SDKs, telemetry and advertising data flows, not just policy documentation.
• Ability to draft and negotiate commercial technology agreements independently, from first redline to signature.
• A track record of issuing clear written legal positions on unprecedented questions and defending them with senior stakeholders.

You Might Also Have (optional)

• Experience in games, interactive entertainment, or a developer-platform business.
• Mobile advertising or ad tech background — mediation, attribution, programmatic, or measurement.
• Hands‑on EU AI Act or comparable emerging‑AI‑regulation assessment work.
• Open‑source licensing depth, especially license compatibility for datasets and embedded assets.
• Experience building legal self‑service infrastructure for fast‑moving product organizations.
• Comfort using AI tools in your own practice.

Additional Information

• Reports to: VP, Deputy General Counsel
• Location: Remote Eligible, with periodic travel to key hubs and events
• Travel: Up to ~25%
• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well‑being and work‑life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family‑care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors.

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $233,600 - $350,400 USD gross

Zone B: $264,000 - $396,000 USD gross

Zone C: $311,400 - $467,200 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.