Senior Director, Asset Manager

Forum Real Estate Group; Denver (CO); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

Disability insurance

Health Savings Account

401(k) match

Paid holidays

PTO

Job summary

Forum Real Estate Group seeks a Senior Director of Asset Management to lead leasing, stabilization, and operational execution across multifamily assets. You will partner with asset management, property management, marketing, operations, and onsite teams to drive occupancy, leasing velocity, revenue, and resident experience.

You will diagnose performance gaps, develop action plans, and coach onsite teams to adopt leasing standards while monitoring progress and reporting to senior leadership.

Qualifications

• Bachelor’s degree in business, real estate, finance, marketing, hospitality, or related field preferred; equivalent property/asset management experience may be considered.
• 10+ years of multifamily regional operations, lease-up, property management or asset management experience required.
• Proficiency with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint).
• Experience with Yardi, CRM/leasing platforms, pricing tools, reputation management tools, and reporting dashboards preferred.
• Strong understanding of multifamily leasing, pricing/revenue management, concessions, traffic generation, resident retention, renewal management, and market positioning.
• Ability to travel regularly to assigned communities and work occasional evenings or weekends as business needs require.

Responsibilities

• Lease Up: Develop and execute lease-up and stabilization strategies with property management, including traffic generation, leasing conversion, pricing, renewal positioning, and occupancy planning.
• Performance Analysis: Review leasing, occupancy, availability, concessions, delinquency, traffic, conversion, and renewal trends to identify risks and opportunities; build strategy plans aligned with asset goals and accountability.
• On-Site Execution: Partner with site teams to improve leasing discipline, follow-up cadence, tour experience, make-ready readiness, resident service, and daily performance against goals.
• Marketing and Outreach: Coordinate with marketing and operations on presence, digital advertising, signage, outreach, reputation management, events, and broker activity.
• High-Priority Asset Support: Develop, track, and implement action plans for assets with occupancy, leasing, revenue, or operational challenges.
• Reporting: Prepare timely updates on leasing velocity, occupancy progress, action plan status, competitive positioning, risks, and next steps for leadership.

Skills

Leasing expertise

Analytical

Communication

Project management

Coaching leasing

Problem solving

Cross-functional

Attention to detail

Education

Bachelor’s degree

Tools

Yardi

MS Office

CRM/Leasing platforms

Pricing tools

Reporting dashboards

Job description

POSITION SUMMARY

The Senior Director, Asset Manager will operate as a senior member of the asset management team responsible for supporting the performance of lease-up communities and high-priority assets across the portfolio. This role partners closely with asset management, property management, operations, marketing, and on-site teams to improve occupancy, leasing velocity, revenue performance, resident experience, and overall asset execution.

This individual will serve as a dedicated resource for communities requiring focused leasing, stabilization, and operational support, with an emphasis on diagnosing performance gaps, implementing practical solutions, and driving measurable results.

• Lease Up: Develop and execute lease-up and stabilization strategies in partnership with property management for assigned communities, including traffic generation, leasing conversion, pricing recommendations, renewal positioning, and occupancy planning.
• Performance Analysis: Review leasing, occupancy, availability, concessions, delinquency, traffic, conversion, and renewal trends to identify risks, root causes, and opportunities for improvement. Specifically building strategy plans aligned with asset goals and influencing performance of the property managers while holding them accountable for execution of the strategies.
• On-Site Execution: Partner with site teams to improve leasing discipline, follow-up cadence, tour experience, make-ready readiness, resident service, and day-to-day execution against performance goals.
• Marketing and Outreach: Coordinate with property team marketing and operations to assess presence, digital advertising, signage, outreach, reputation management, event strategy, and broker or locator activity where applicable.
• High-Priority Asset Support: Assist in the development, tracking and implementation of action plans for assets experiencing occupancy, leasing, revenue, operational, staffing, reputation, or resident experience challenges.
• Reporting: Prepare clear and timely updates on leasing velocity, occupancy progress, action plan status, competitive positioning, risks, and recommended next steps for asset management and senior leadership.

Skills, Qualifications, Additional Responsibilities

• Strong leasing, sales, and operational execution skills with the ability to influence outcomes through a combination of higher-level analysis and strategy buildout along with hands‑on partnership with on‑site teams.
• Highly analytical, with the ability to interpret property performance data, identify trends, and translate findings into actionable recommendations.
• Excellent communication skills with the ability to provide concise updates, facilitate problem solving, and build trust with internal and external partners. Including developing and supporting efforts toward strengthening the overall AM team via communicating lessons learned and applying enhanced practices that can be implemented across the entire Forum portfolio.
• Ability to manage multiple priorities, travel between communities as needed, and maintain urgency in fast‑paced or high‑pressure situations.
• Demonstrated ability to coach leasing teams, reinforce accountability, and support consistent adoption of leasing standards and operating procedures.
• Strong problem‑solving skills and comfort working through ambiguity, competing priorities, and performance challenges.
• Collaborative approach with asset management, property management, marketing, construction, maintenance, and accounting partners.
• High attention to detail, strong follow‑through, and a demonstrated sense of ownership for results.

Education & Technical Skills

• Bachelor’s degree in business, real estate, finance, marketing, hospitality, or related field preferred; equivalent property management or asset management experience may be considered.
• 10+ years of multifamily regional operations, lease‑up, property management or asset management experience required.
• Proficiency with Microsoft Office Suite, especially Excel, Outlook, Word, and PowerPoint.
• Experience with Yardi, CRM/leasing platforms, pricing tools, reputation management tools, and reporting dashboards preferred.
• Strong understanding of multifamily leasing, pricing/revenue management, concessions, traffic generation, resident retention, renewal management, and market positioning.
• Ability to travel regularly to assigned communities and work occasional evenings or weekends as business needs require.

In addition to the above, Forum employees are expected to demonstrate these Forum Core Values:

• DRIVEN
• COLLABORATIVE
• CONVICTION
• HUMBLE

Physical Demands:

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision. Travel is required.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Compensation Information:

Base salary range is $150,000 to $200,000. This range is estimated for this role; actual pay may be different.

Benefits for full‑time employees include medical, dental, vision, life insurance, long‑term and short‑term disability insurance, employee assistance program, Health Savings Accounts, Flexible Spending Accounts, 401(k) with company match program, 12 paid company holidays, self‑managed PTO, anniversary milestone program/awards, gift matching program.