Senior Director, AdTech Solutions & Innovation

Dentsu International Americas, LLC; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Dentsu International Americas, LLC is seeking a Senior Director of AdTech Solutions & Innovation in New York City. This role leads the design, integration, and commercialization of advertising, data, identity, and marketing technology solutions to solve client challenges and drive measurable impact.

The role requires translating complexity into opportunity, designing solution frameworks, and guiding cross‑functional teams through concept-to-commercialization of market-ready capabilities.

Qualifications

• Experience across AdTech and MarTech platforms.
• Expertise in audience data, identity, and customer data solutions.
• Proven ability to architect data-driven marketing solutions.
• Strong CRM/CDP knowledge and retail media experience.
• Familiarity with data clean rooms and privacy-safe collaboration.
• Proven track record in measurement, attribution and analytics.
• Ability to form data partnerships and activation platforms.
• Skilled at integrating complex technologies across ecosystems.

Responsibilities

• Design and architect solutions across audience data, identity, activation, measurement, CRM, retail media, and marketing technology ecosystems.
• Develop solution blueprints, integration strategies, and go‑to‑market frameworks.
• Evaluate existing technologies to identify opportunities for innovation and commercialization.
• Partner with product, media, data, analytics, technology, and commercial teams to bring new solutions to market.
• Assess build‑versus‑buy opportunities and identify strategic technology partnerships.
• Lead cross‑functional initiatives spanning multiple stakeholders, platforms, and business functions.
• Translate complex technical concepts into compelling business narratives for clients and leadership.
• Drive innovation across identity, audience solutions, retail media, clean rooms, measurement, and emerging ad tech.

Skills

AdTech platforms

MarTech platforms

Audience data solutions

Identity solutions

CRM/CDP integration

Retail media ecosystems

Data clean rooms

Measurement & analytics

Data partnerships

Systems integration

Job description

Job Description: Please Note: This is a hybrid position based in New York City. Candidates must be able to work from our NYC office on a regular basis and should be located within a reasonable commuting distance.

About the Role

We're seeking a Senior Director, AdTech Solutions & Innovation to lead the design, integration, and commercialization of cutting‑edge advertising, data, identity, and marketing technology solutions that solve complex client and business challenges. This highly strategic leadership role sits at the intersection of AdTech, MarTech, audience data, identity, media activation, and product innovation. You'll be responsible for connecting platforms, technologies, data assets, and business capabilities to create scalable, market‑ready solutions that drive growth, innovation, and measurable business impact. This is not a traditional engineering or infrastructure role. Instead, we're looking for a strategic innovator who can translate complexity into opportunity, design solution frameworks, and bring together cross‑functional teams to create products and capabilities that differentiate us in the marketplace.

What You'll Do

• Design and architect solutions across audience data, identity, activation, measurement, CRM, retail media, and marketing technology ecosystems.
• Develop solution blueprints, integration strategies, and go‑to‑market frameworks that address evolving client and business needs.
• Evaluate existing technologies and capabilities to identify opportunities for innovation, optimization, and commercialization.
• Partner with product, media, data, analytics, technology, and commercial teams to bring new solutions to market.
• Assess build‑versus‑buy opportunities and identify strategic technology partnerships.
• Lead cross‑functional initiatives that span multiple stakeholders, platforms, and business functions.
• Translate complex technical concepts into compelling business narratives for clients, partners, and executive leadership.
• Drive innovation across identity, audience solutions, retail media, clean rooms, measurement, activation, and emerging advertising technologies.

What We're Looking For

The ideal candidate combines the mindset of a:

• AdTech Strategist
• Solutions Architect
• Innovation Leader
• Product Strategist
• Technology Consultant

You thrive in ambiguity and excel at:

• Solving complex business and technology challenges.
• Connecting platforms, data, workflows, and teams into scalable solutions.
• Balancing technical feasibility with commercial impact.
• Driving alignment and influence across diverse stakeholder groups.
• Simplifying complex concepts for both technical and non‑technical audiences.
• Identifying new opportunities and turning ideas into actionable solutions.
• Leading innovation initiatives from concept through commercialization.

Key Experience

• AdTech and MarTech platforms
• Audience, identity, and customer data solutions
• CRM and Customer Data Platforms (CDPs)
• Retail media ecosystems
• Data clean rooms and privacy‑safe collaboration environments
• Measurement, attribution, and analytics technologies
• Data partnerships and activation platforms
• Complex technology integrations