Senior Digital Strategy Architect – Adobe Platform Expert

Blue Acorn iCi; Dallas (TX); On-site; USD 130,000 - 180,000; Full time

Job summary

Blue Acorn iCi is seeking a Senior Digital Strategy Consultant (Sr. DSC) to bridge business intent and technical delivery across AEP powered programs. You will translate goals into actionable use cases, measurement plans, and requirements that drive Adobe Platform configuration and activation.

You will collaborate with marketing, product, data, and engineering teams to ensure customer journeys are clearly defined, measurable, and ready for execution across B2C and B2B contexts.

Qualifications

• Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
• Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
• Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
• Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).

Responsibilities

• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
• Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
• Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
• Support backlog management with user stories and refinement for multi-solution Adobe programs.

Skills

Communication

Storytelling

Facilitation

Organization

Influence across teams

Tools

AEP Real-Time CDP

AJO

CJA

AEM Assets

Marketo

Workfront

Job description

Blue Acorn iCi is seeking a Senior Digital Strategy Consultant (Sr. DSC) to bridge business intent and technical delivery across AEP powered programs. You will translate goals into actionable use cases, measurement plans, and requirements that drive Adobe Platform configuration and activation.

You will collaborate with marketing, product, data, and engineering teams to ensure customer journeys are clearly defined, measurable, and ready for execution across B2C and B2B contexts.