Senior Digital Media Strategist

IDX; Phoenix (AZ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

20 days PTO

10 public holidays

2 floating days

Hybrid work (Tue/Wed/Thu in office)

Dog friendly office

Health care options

Volunteer days

401k with company match

Employee discounts

Culture activities

Job summary

IDX is seeking a Senior Digital Media Strategist to support the Director, Paid Media in driving the next evolution of performance marketing. You will own multi-channel paid campaigns, collaborate across accounts, and translate data into strategic narratives for clients.

You’ll work with Meta and Google Ads, apply tracking and attribution knowledge, and partner with creative and analytics teams to optimize performance and scale impact across industries.

Qualifications

• 5+ years of hands-on experience managing Paid Media across multiple channels.
• Expert proficiency in Meta Ads Manager and Google Ads.
• Strong understanding of tracking logic including GTM, GA4, platform pixels, CAPI, and attribution modeling.
• Proven ability to diagnose issues and propose solutions proactively.
• Ability to present complex performance data to internal stakeholders and clients.

Responsibilities

• Lead end-to-end strategy and optimization for complex accounts across Meta and Google Ads.
• Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments.
• Brief and test ad formats informed by buyer psychology and AI-driven use cases.

Skills

Paid Media

Multi-channel strategy

Data-driven insights

Client communication

Tools

Google Ads

Meta Ads Manager

GA4

GTM

CAPI

Job description

We're looking for a skilled Senior Digital Media Strategist to support our Director, Paid Media in leading the next evolution of performance marketing at IDX. This is an exciting opportunity for a skilled, client-focused marketer to grow in a fast-paced, high-growth environment while making a real impact.

Why Join IDX?

Not Just Any Brands: See your work come to life across a huge variety of industries including Hospitality, Travel, Pharma, Health & Wellness, Property Management, Education, Logistics and engineering.

Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress.

Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment.

Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide.

Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling!

• 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!)
• Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
• Dog friendly office, plus competitive rates on pet insurance for your furry friends
• An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!
• Paid community volunteer days (incl. school plays and trips)
• Variety of competitive insurance policies incl. short/long term disability and legal
• 401k retirement plan with company match
• Employee perk program giving access to a wide variety of online discounts
• Culture Committee focused on regular social, educational and community based activities

The Role

In this role, you will maintain deep, hands on experience in at least one platform and strong working proficiency in a second (e.g., Google and Meta) while possessing a broad ability to apply data-driven logic across the entire marketing ecosystem. You’ll apply data driven logic across the broader marketing ecosystem, own a defined set of B2B and B2C accounts, and collaborate across accounts when your expertise is needed. You’ll lead platform level strategy and execution while partnering with the Director and team members on cross channel direction and client level narratives.

What You'll Be Doing

Strategic Execution

• Multi-Platform Ownership: Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond "awareness" into full-funnel execution.
• Performance Benchmarking: Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments.
• Ad Psychology: Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices.

Strategic Agility & Systems

• Strategy: Reframe performance narratives and adjust plans when external factors or platform changes shift trends.
• Cross-Channel: Conduct analyses between Search and Social to identify overlaps and untapped opportunities.
• Storytelling: Translate complex metrics into executive level insights that explain the “why” and define the next move.
• Systems: Work within and improve standardized frameworks to ensure scalability and team wide consistency.

About You

• 5+ years of hands-on experience managing Paid Media across multiple channels.
• Expert proficiency in at least two primary platforms (Meta Ads Manager and Google Ads).
• Strong understanding of tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling.
• Proven ability to look at a complex account and diagnose issues and propose solutions proactively.
• Ability to present complex performance data to internal stakeholders and clients with clarity and confidence.

About The Team

The Paid Media team operates as a cross channel pod spanning Social, Search, and Programmatic. Each Strategist owns clear lanes while collaborating closely with creative, analytics, and account partners. We share learnings openly, support each other during pivots, and build systems that make our work scalable, never dependent on any one person.

About Us

IDX isn't your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience.

We seek The Bold. Shatter expectations, push boundaries - that's the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home. Be BOLD – Own Your Story at IDX.

An Inclusive Workplace

IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.

Not sure you meet every requirement? We’d still love to hear from you.

Studies show that people from underrepresented groups often don’t apply unless they meet every qualification. We know that no candidate is perfect, and we value diverse backgrounds and experiences.

If you need any support or adjustments during the hiring process, just let us know - we’re happy to help.

Equal Opportunity Employer
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