Senior Digital Marketing Manager - PPC, SEO (Remote)

Blacksmith Agency; United States; Hybrid; USD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Proven ability to manage both paid and organic channels simultaneously.
• Experience presenting strategy to clients and account executives.

Responsibilities

• Lead strategy for PPC and SEO across industries.
• Join sales calls to validate scope and pitch recommendations.
• Develop 90-day, 6-month and annual growth roadmaps for clients.
• Own KPI tracking, attribution and analytics accuracy.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC & SEO Strategy

Multi-channel Marketing

Analytics & Attribution

Client Leadership

GA4 / Google Ads

Marketing Automation

Tools

Google Ads

GA4

Google Search Console

Keyword Research Tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure