Senior Digital Marketing Account Manager

Xometry; Los Angeles (CA); Hybrid; USD 87,000 - 97,000; Full time

Benefits offered by this job

401(k) match

Medical, dental and vision insurance

Life and disability insurance

Generous paid time off

Maternity and bonding leave

EAP and wellbeing resources

Job summary

Xometry is seeking a Senior Digital Marketing Account Manager to lead growth for mid-market clients, developing full funnel strategies with emphasis on user acquisition, attribution and nurturing. You will act as the primary point of contact for a portfolio of clients and drive multi-channel campaigns in collaboration with cross-functional teams.

You’ll define lead scoring, review KPIs in regular client calls, and use analytics to optimize campaigns for ROI.

Qualifications

• 4+ years in growth marketing or digital strategy
• 2+ years in a client-facing role or agency
• Bachelor’s degree preferred
• Deep knowledge of digital marketing practices (organic, paid, social, email, ABM) and analytics tools
• Experience with marketing automation platforms is a plus

Responsibilities

• Serve as the primary contact for a portfolio of mid-market clients
• Develop and present holistic growth strategies covering user acquisition, conversion and revenue growth
• Lead multi-channel campaigns with cross-functional teams to drive ROI
• Define lead scoring attributes and identify upsell opportunities
• Lead weekly/biweekly client calls to review KPIs and progress
• Analyze data to extract insights and optimize campaigns
• Collaborate with Sales to offer integrated services
• Travel to meet clients and strengthen partnerships

Skills

Growth marketing

Digital strategy

Client-facing

Analytics (GA4, GSC, HubSpot)

Marketing tech stack

Communication

Education

Bachelor's degree in Marketing/Business

Tools

GA4

GSC

HubSpot

Job description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.

As a Senior Digital Marketing Account Manager you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.

How You'll Contribute:

• Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them


• Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth


• Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI


• Define lead scoring attributes and identify opportunities for our customers to capitalize on


• Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress


• Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually


• Address clients' questions or concerns about the performance of their program and provide strategic and tactical solutions


• Partner with Sales to offer a holistic service that can lead to increased revenue


• Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business

What You'll Bring to Xometry:

• Proven experience (4+ years) in a growth marketing or digital strategy role


• 2+ years experience in a client-facing position or agency experience


• Bachelor's degree in Marketing, Business or related field preferred


• In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack


• Outstanding communication and people skills

Some nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge


• Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins


• Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)


• Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
  
  

#LI-Hybrid

The estimated base salary range for new hires into this role is $87,000 - $97,000 annually depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.