Senior Digital Fundraising Strategist

WGBH; Boston (MA); On-site; USD 69,800 - 90,700; Full time

Job summary

WGBH in Boston seeks a Digital Fundraising Manager to drive multi-channel fundraising campaigns and enhance donor engagement. This role requires innovative strategies and ensures campaign success through effective project management.

The ideal candidate has 4-6 years of experience in digital fundraising, excellent copywriting skills, and a proven ability to manage complex campaigns in a hybrid environment. Competitive salary range of $69,800 – $90,700 offered.

Qualifications

• 4 to 6+ years of hands-on experience in digital fundraising or direct-response marketing.
• Experience in a fast-paced agency or large organization.
• Proven success managing a portfolio of digital fundraising campaigns.

Responsibilities

• Develop and manage strategies for fundraising campaigns.
• Lead execution of campaigns across email, SMS, and digital platforms.
• Write compelling donor-centric copy for communications.

Skills

Digital fundraising campaign management

Project management

Copywriting and editing

Analytical skills

Marketing automation experience

Education

Bachelor’s Degree or equivalent work experience

Tools

CRM platforms

Project management tools

Job description

Department Overview

The Membership team, part of GBH’s Development division, enables the WGBH Educational Foundation to fulfill its public media mission by raising individual contributions in support of television, radio, and digital programming, as well as special projects across GBH, the Cape Islands Radio Station (CAI), and New England Public Media (NEPM). Membership oversees direct‑response fundraising and member engagement efforts that generate essential resources for the organization and collaborates closely with GBH’s National Production Units and the Contributor Development Partnership (CDP), which supports GBH, CAI, and NEPM members and viewers nationwide.

Job Overview

Reporting to the Managing Director of Digital Revenue, this role supports the planning and optimization of a robust, multi‑channel fundraising campaign calendar. The position plays a critical role in advancing national programs by driving digital revenue and enhancing the donor experience through targeted, timely, and effective appeals, as well as ongoing stewardship of existing donors.

Responsibilities

• Develop and manage the strategy for individual fundraising and stewardship campaigns, defining goals, analyzing data and audience needs, and designing messaging arcs across channels.
• Lead the day‑to‑day, hands‑on execution of multi‑channel campaigns across email, SMS, and other digital platforms, managing the production calendar and ensuring flawless deployment.
• Serve as the project manager for the campaign portfolio, coordinating with the Creative team, data, and content stakeholders to ensure all components are delivered on time and aligned with strategic goals.
• Write and edit compelling, donor‑centric copy for emails, landing pages, and SMS messages that drive action and reflect the GBH brand.
• Act as a digital fundraising partner for national production unit teams, translating program goals into actionable digital campaigns and providing expert guidance on best practices.
• Contribute to the development of campaign planning tools, templates, and playbooks to streamline the workflow from request to deployment.
• Collaborate with the team to define segmentation, targeting, and personalization tactics for each campaign.
• Create and manage a testing roadmap within the campaigns to continuously optimize engagement, conversions, and revenue.
• Monitor and report on campaign performance metrics, delivering actionable insights and recommendations to stakeholders for future campaign improvement.
• Design and execute targeted lifecycle automations, such as welcome series, donor recapture, and sustainer upgrade campaigns.

Skill Set

• Proven success managing a portfolio of digital fundraising campaigns from concept to completion, from single‑day giving events to multi‑touch stewardship series.
• Experience in a fast‑paced agency or a large, matrixed organization, demonstrating a strong ability to manage multiple projects and stakeholder priorities effectively.
• Excellent project management skills, with a proven track record of managing complex campaigns from start to finish.
• Hands‑on expertise with marketing automation and CRM platforms.
• Strong analytical skills with a proven ability to use campaign performance data to inform strategy.
• Exceptional copywriting and editing skills, with a focus on donor‑centric fundraising appeals.
• Direct experience in a nonprofit or public media environment.
• Experience with project management tools.
• Knowledge of A/B testing methodologies and experience designing and analyzing tests.

Education and Experience

Bachelor’s Degree or equivalent work experience required. 4 to 6+ years of hands‑on experience in digital fundraising or direct‑response marketing.

Job Specifics

• Hybrid: Minimum two days onsite per week, Tuesdays and Wednesdays.
• Location: 1 Guest Street, Boston, MA 02135.
• Salary Range: $69,800 – $90,700.

Equal Opportunity Employment

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.