Senior Digital and Web Marketing Manager

Guild Education, Inc.; United States; Remote; USD 120.000 - 150.000; Vollzeit

Benefits dieser Stelle

Health care options

401k

Vacation policy

Parental leave

Disability insurance

Tuition assistance

Zusammenfassung

Guild Education, Inc. seeks a Sr. Digital and Web Marketing Manager to own Guild.com and lead paid media programs across LinkedIn, Google, and other channels. This role emphasizes building, testing, and optimizing within a CMS, ad platforms, and analytics dashboards.

You will drive website conversions, manage vendor relationships, and scale ABM efforts with a focus on ROI and pipeline growth. Remote-friendly, with US-wide applicability.

Qualifikationen

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (ideally headless CMS) and content workflows.
• Strong analytical skills to build reports, interpret data and optimize decisions.
• Solid project management skills with the ability to juggle multiple workstreams.

Aufgaben

• Own corporate website management and prioritize web builds across units.
• Publish content, build landing pages, and perform front-end edits in the CMS.
• Research and deploy web tools to improve site conversion and personalization.
• Define and execute SEO and AEO strategies for traditional and AI-powered search.
• Manage vendor/agency relationships for web development and QA tasks.
• Oversee paid campaigns across LinkedIn, Google, and Bing, in-platform or via agency.
• Lead campaign setup, budgeting, and optimization to drive pipeline and ROI.
• Scale Guild’s ABM program with personalized ads and on-site experiences.
• Collaborate with creative to test and improve ad copy and visuals.

Kenntnisse

Digital marketing

Paid media

Website management

Front-end edits

CMS platforms

Analytics

Project management

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

LinkedIn Ads

Google Ads

Storyblok CMS

Tag Manager

Salesforce

HubSpot

Jobbeschreibung

Guild is bridging the gap between education and career opportunity, helping employers offer education, skilling, and career mobility to their employees. The Guild Career Opportunity Platform empowers top companies to help working adults go back to school, with tuition assistance programs that align the corporate business goals with affordable education programs designed for working adults. Guild's curated network of online learning providers and non‑profit universities along with one‑to‑one coaching and support helps each student navigate the worlds of work and school, and grow their careers in the process.

Create a Job Alert

Level‑up your career by having opportunities at Guild sent directly to your inbox.

To thrive as a company and meet our impact goals, we must cultivate a culture of high‑performance. You can read about our culture principles here .

We know managers are often the single‑largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of Guild’s people managers —helping you know what to expect from your experience here.

We are looking for a Sr. Digital and Web Marketing Manager to lead Guild's corporate web presence and paid media programs. You'll own web management of Guild.com while running paid advertising programs across LinkedIn, Google, and other channels. This is a high‑execution role for someone who thrives on building, testing, and optimizing, and who's equally at home in a CMS, an ad platform, or an analytics dashboard.

Key Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders
• Execute day‑to‑day website operations: publishing new content, building landing pages, and making front‑end edits in Storyblok CMS
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on‑site personalization platforms
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI‑powered search
• Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing – executing directly in‑platform and in close partnership with an external agency
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI
• Build and scale Guild’s digital ABM program in partnership with our media agency, deploying personalized ads and on‑site experiences for top priority accounts
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals

Conversion & Performance

• Drive website conversion optimization across the buyer journey by conducting A/B tests in VWO, analyzing heatmapping data, and implementing improvements to increase demo requests and pipeline‑generating initiatives
• Collaborate with UX designers to translate conversion goals into site experience improvements, ensuring the site is visually cohesive and built to convert
• Report on website and campaign performance using Salesforce and analytics tools, translating KPIs into actionable insights to refine strategy
• Connect web and paid performance to pipeline outcomes, partnering with Marketing Ops to maintain consistent attribution across the buyer journey

Qualifications

Required

• 3–5+ years of digital marketing experience with hands‑on work in web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in‑platform or through agency oversight
• Comfortable making front‑end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes
• Experience with CMS platforms (ideally headless CMS) and web content management workflows
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently
• Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders

Preferred

• Experience evaluating and deploying web conversion tools (e.g., Qualified, Drift, Optimizely, or similar)
• Familiarity with ABM platforms and first‑party data targeting strategies
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field

We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region. This role offers a competitive total compensation package, including a base salary of $120,000 - $150,000, variable compensation and stock options. Compensation offered will be based on a combination of factors such as experience, competencies, and internal equity.

Guild partners with the country’s most innovative employers, including Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, Spectrum, PepsiCo, Tyson, and more, to build the talent needed for today and a resilient workforce for tomorrow. Guild helps employers identify, develop, and mobilize internal talent, enabling workers to gain skills for in‑demand roles and companies to stay agile.

By connecting employees to real‑world learning, coaching, and career support, and providing companies with actionable talent insights, Guild transforms all talent into high‑impact contributors and positions companies for long‑term, sustainable growth. For more information, visit https://www.guild.com .

Guild is a female‑founder, certified B Corp. The company has been recognized by Fortune’s Change the World list (2021, 2025), the Forbes Cloud 100 (2020–2025), Great Place to Work (2022–2025), CNBC’s Disruptor 50 (2021–2024), TIME’s 100 Most Influential Companies (2022), Inc.’s Best‑Led Companies (2021), Fast Company’s World Changing Ideas (2020), and B Lab’s Best for the World (2019), among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low‑cost, high‑quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully‑paid sick leave, to take the time to heal and or recover
• Family‑friendly benefits, including 12 weeks of parental leave for non‑birthing parents and 18-20 weeks for birthing parents; 2‑week ramp‑up period for when employees return from a leave of 6 weeks or more; as well as employer‑paid short‑term and long‑term disability, employer‑sponsored life insurance, fertility and caregiving benefits.
• Well‑rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

Our home and headquarters in Denver, but some of our roles allow for remote work, allowing us to reach the best talent across the US. Please refer to the job location referenced below the job posting title to determine location. Roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. State locations and specifics are subject to change as our hiring requirements shift.