Senior Developer Advocate

GitLab; United States; Remote; CAD 163,000 - 275,000; Full time

Benefits offered by this job

Flexible Paid Time Off

Equity Compensation & Employee Stock-P

Employee Stock Purchase Plan

Job summary

GitLab is hiring a Senior Developer Advocate to help technical audiences understand and use our intelligent orchestration platform, focusing on AI agent capabilities and GitLab Duo Agent Platform. You will create demos, blog posts, videos, and presentations, and build relationships with customers and the developer community across U.S.

and Canadian time zones. You'll cover events, deliver product demos, and collaborate with cross-functional teams while traveling up to 20% for conferences and

Qualifications

• Hands-on technical experience and credibility talking with engineers.
• Understanding of AI in software development and agentic systems.
• Ability to demo a product and speak at a conference with ease.
• Fluency on developer social platforms and credible participation.
• Curiosity and self-direction to find the next talking point.
• Experience engaging with customers, developers, or technical communities.
• Able to work independently and collaborate across teams.

Responsibilities

• Deeply understand GitLab's platform, especially AI agent capabilities, and identify real-world use cases worth showing.
• Create product content: videos, blog posts, presentations, social clips.
• Produce end-to-end video content: script, record, edit demos with the video team.
• Deliver product demos and participate in analyst briefings.
• Engage with customers through webinars and meetings.
• Participate in the developer community on forums, Discord, and social channels.
• Provide feedback to product teams and test new features.
• Contribute to technical research and analysis of the developer tools landscape.
• Travel up to 20% for events and customer meetings.

Skills

Hands-on technical experience

AI in software development

Explain technical products

Developer social platforms

Curiosity and self-direction

Customer/community engagement

Independence and collaboration

Job description

An overview of this role

As a Senior Developer Advocate at GitLab, you'll help technical audiences understand and use our intelligent orchestration platform where teams and their AI agents ship secure software faster. You'll go deep on the product, especially GitLab Duo Agent Platform and our newer capabilities, and continuously discover real‑world workflows that teams care about. You'll turn that hands‑on knowledge into demos, blog posts, videos, and presentations, and bring what you learn from customers and the developer community back to GitLab.

This role focuses on showing the product in action and building relationships with customers and the community. You'll help cover events and work across U.S. and Canadian time zones.

What you'll do

• Deeply understand GitLab's platform, especially our AI agent capabilities, and continuously find productive, real-world use cases worth showing.
• Create product content, including videos, blog posts, presentations, and social clips that show key use cases for GitLab in the user interface and terminal.
• Produce video content end to end: script, record, and edit product walkthroughs and demos, and collaborate with GitLab's video team on longer or higher-production pieces.
• Deliver product demos and participate in analyst briefings.
• Engage with customers through webinars, customer meetings, and other conversations.
• Participate in the developer community by engaging on the GitLab forum and Discord, following the conversations happening on social platforms, in newsletters, and at events, and making sure GitLab has a voice in the ones that matter.
• Answer technical questions that come through the sales team, and partner with support, sales, and product on developer-facing educational content.
• Use hands‑on product experience to share feedback with product teams and test new features.
• Contribute to technical research and analysis of the developer tools landscape.
• Travel requirement up to 20% for events and customer meetings.

What you'll bring

• Hands‑on technical experience. You understand how software gets built, with a focus on everything that happens after code is written, and can talk about it credibly with engineers.
• Understanding of artificial intelligence and its use in software development, from coding all the way to production. You have built and operated agentic systems and infrastructure.
• The ability to explain technical products clearly. You can demo a product, record a walkthrough, or speak at a conference without it feeling forced.
• Fluency in developer social platforms. You know what's interesting to the people we're trying to reach and can participate in the conversation with credibility.
• Curiosity and self‑direction. You're already finding the next thing worth talking about, following the right people, and noticing opportunities.
• Experience engaging with customers, developers, or technical communities.
• Ability to work independently and collaborate across sales, engineering, product, and other teams.

About the team

The Developer Advocacy team creates content that shows GitLab in use, engages with customers and the developer community, and brings hands‑on product feedback to GitLab teams. The team also contributes technical research and analysis, while partnering with other groups to share its findings.

United States Salary Range

$115,200 — $194,400 USD

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

How GitLab Supports Full-Time Employees

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.