Senior Designer, Digital and Social

Fresh; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Fresh in New York is seeking a Senior Designer, Digital & Social to join our Creative team. You will own projects from brief to final execution, shaping digital and social with a distinctive visual point of view. You will translate objectives into elevated, on-brand work across channels and campaigns.

The role requires hands-on design and collaboration with Marketing, Digital, Social, and external partners to push the Fresh visual identity forward.

Qualifications

• Own digital and social design projects from brief to final execution with strong creative thinking.
• Develop concepts and a clear visual point of view aligned to objectives.
• Create digital assets across emails, banners, landing pages, e-commerce, PDPs, and other touchpoints.
• Develop still and motion content for organic and paid social that is engaging and on brand.

Responsibilities

• Own digital and social design projects from brief → concept → design → final execution.
• Develop concepts and a clear visual point of view translating creative and business objectives into distinctive work.
• Create digital assets across emails, banners, landing pages, e-commerce, PDPs, and other touchpoints.
• Develop still and motion content for organic and paid social, creating social-first assets that are engaging and on brand.
• Collaborate with Social Content Creator and Creative team to ensure cohesive work across channels.
• Present concepts and articulate design thinking clearly.

Skills

Digital & Social Design

Concept Development

Branding & Visual Identity

Art Direction

Motion Graphics

Job description

Company Description

Company Description
fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.
We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.
Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
MAIN JOB OBJECTIVE
We are looking for a Senior Designer, Digital & Social to join our Creative team and help shape how Fresh comes to life through digital and social. This is a highly conceptual, hands-on role for a designer who can own projects from brief through final execution and bring the idea and visual point of view—not simply execute the brief.
The ideal candidate is confident in challenging the expected, developing distinctive creative solutions, and translating them across social, digital,
e-commerce, campaigns, and other brand touchpoints.
Job Description
JOB RESPONSIBILITIES

• Own digital and social design projects from brief → concept → design → final execution, bringing strong creative thinking and craft to every stage.
• Develop concepts and a clear visual point of view that translate creative and business objectives into distinctive, elevated work.
• Create digital assets across emails, banners, landing pages, e-commerce, PDPs, and other digital touchpoints.
• Develop still and motion content for organic and paid social, creating innovative, social-first assets that are engaging, culturally relevant, and on brand.
• Partner with the Social Content Creator and broader Creative team to develop cohesive creative across channels.
• Develop typography, layouts, art direction, animation, and motion that evolve the brand while maintaining a consistent visual identity.
• Support campaign and social photoshoots, including creative development, art direction, pre- and post-production.
• Crop and prepare PDP imagery for fresh.com and e-retail sites according to platform specifications and protocols.
• Partner with Global Design on templates, guidelines, visual systems, and other ad hoc projects.
• Present creative concepts and clearly articulate the thinking behind design decisions.
• Collaborate with Creative, Marketing, Digital, Social, and external creative partners to bring work to life.
• Stay current on design, digital, social, cultural, and emerging technology trends and explore new tools, including AI, to push the work forward.
• Manage multiple projects and deadlines while maintaining a high standard of craft and attention to detail.

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

What You’ll Achieve In The First 6 Months

• Develop a strong understanding of Fresh’s brand, visual identity, creative principles, and point of view across digital and social.
• Build relationships with key Creative, Social, Digital, Marketing, and Global Design partners.
• Demonstrate the ability to take a brief and develop the creative idea and visual direction, rather than simply execute existing direction.
• Begin independently owning digital and social projects from concept through final execution.
• Establish a strong understanding of social-first design, platform behaviors, and emerging creative trends.

What You’ll Achieve In 12 Months

• Independently lead digital and social projects from brief → concept → final execution, consistently delivering work with a strong creative point of view.
• Help evolve Fresh’s digital and social visual expression, creating work that feels distinctive, elevated, modern, and ownable.
• Bring new ideas and creative solutions to briefs and challenge the expected when there is an opportunity to strengthen the work.
• Translate market and consumer needs into relevant, compelling creative across platforms.
• Become a trusted creative partner who balances conceptual thinking, design craft, brand consistency, and business objectives.