Senior Designer

XDS; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Demo bike fleet

Travel allowances

Generous time off policy

Medical, dental, and vision coverage

Job summary

X-LAB, the in-house performance bicycle line of XDS, is seeking a versatile Senior Designer to shape visuals across products, dealers, events, and digital channels. You’ll move projects from concept to production, collaborating with U.S. and global teams and external partners.

Report to the Head of Design, USA. This on-site role in Santa Monica, CA requires leading multiple priorities in a fast-moving brand, delivering production-ready artwork, dealer kits, signage, social graphics, and retail

Qualifications

• 5+ years of professional design experience with a strong portfolio.
• Experience across brand, graphic, retail, product, or marketing design.
• Deep understanding of typography, layout, color, and brand consistency.

Responsibilities

• Contribute to bicycle product graphics and color concepts with product and design teams.
• Prepare production-ready artwork and specifications for internal teams and vendors.
• Manage several projects at once, keeping priorities and timelines on track.
• Share ideas and strengthen the X-LAB visual identity across channels.
• Design dealer kits, retail materials, and point-of-sale assets.
• Develop creatives for events, merchandise, and dealer programs; follow through to production.

Skills

Brand design

Graphic design

Retail design

Product design

Marketing design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe Creative Cloud

Job description

Who We Are

X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.

Today, XDS is quiet no more.

XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.

X-LAB is the new inflection point for the category.

We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers.

Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders.

That is what makes this moment exciting.

Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.

Are you ready to ride ahead of the pack?

Learn more at https://xlabbikes.com

See an insider’s look of our factory: Youtube Video

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Senior Designer

XDS is seeking a versatile, hands-on Senior Designer to help shape how X-LAB shows up across products, dealers, events, and digital channels. You’ll work across bicycle product graphics and color concepts, dealer kits and retail materials, event and merchandise design, social media, and broader brand design. You’ll take projects from early ideas through production, collaborating with U.S. and global teams and external partners. You will report to the Head of Design, USA. This role is a great fit for a flexible, open-minded designer who can manage multiple priorities and is eager to learn and grow with a fast-moving performance bicycle brand.

This position is onsite in Santa Monica CA 5 days a week.

What You’ll Do

• Contribute to bicycle product graphics and color-and-graphics concepts, collaborating with product and design teams.
• Prepare clear, production-ready artwork and specifications for internal teams and external vendors.
• Manage several projects at once, keeping priorities, timelines, and details on track.
• Share ideas, respond constructively to feedback, and help strengthen the X-LAB visual identity as the brand evolves.
• Design dealer kits and retail materials, including signage, displays, decals, bike tags, and other point-of-sale assets.
• Develop creative for events, merchandise, and dealer programs, and follow projects through samples, production, and delivery.
• Create social media graphics, campaign assets, and reusable content templates.
• Support brand design across digital, print, retail, and customer-facing materials.

You’re a Great Fit With:

• 5+ years of professional design experience, supported by a strong portfolio.
• Experience across multiple design areas, such as brand, graphic, retail, product, or marketing design.
• Strong visual judgment, with a deep understanding of typography, layout, color, and brand consistency.
• Proficiency in Adobe Creative Cloud, especially Illustrator and Photoshop.
• Comfort pushing multiple projects and shifting priorities forward in a fast-moving environment.

You’re a Spectacular Fit With:

• A portfolio that shows versatility across brand, social media, retail, event, merchandise, or product design.
• A proven affinity for multitasking.

Success Metrics

• Delivery of consistent, high-quality design across dealer kits, events and merchandise,social media, brand materials, and bicycle graphics and color concepts.
• Seamless management of multiple projects from brief through production, meeting agreed timelines and providing accurate, production-ready files.
• Strong working relationships with U.S. and global teammates and vendors, with clear communication and adaptation to changing priorities.

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Our Compensation and Benefits

• Competitive salary
• Demo bike fleet and comprehensive travel allowances
• Generous time off policy
• Comprehensive medical, dental, and vision coverage

Equal Opportunity

XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.