Senior Demo Designer

ServiceNow; California; On-site; USD 143,000 - 243,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a Senior Demo Designer within the Spark Team to craft high-fidelity prototypes and compelling product stories. You will translate early ideas into polished design artifacts, working with product, engineering, research, and executive storytelling teams to align on outcomes and showcase value to leadership.

You will build reusable prototype frameworks and use AI-powered tools to explore future product directions, ensuring exceptional visual and interaction quality across

Qualifications

• BA, BFA or equivalent practical experience in Product Design, Visual Design, Interaction Design, HCI, or related field.
• Strong proficiency with Figma and modern digital design workflows.
• Experience creating high-fidelity concept screens and presentation assets.

Responsibilities

• Deliver design work within defined scope with milestones and reliable execution.
• Create component-based designs, auto layout, variants, and clickable prototypes in Figma.
• Translate product ideas into clear narratives, demo flows, and storyboards.
• Iterate on design solutions from sketches to high-fidelity prototypes with cross-functional feedback.
• Build prototypes using code-assisted tools and AI-assisted prototyping workflows.
• Contribute to reusable prototype frameworks and templates for team velocity.
• Explain design decisions clearly in critiques and leadership reviews.
• Collaborate with product, engineering, research, and storytelling teams to align on outcomes.
• Share design templates and patterns to improve consistency and speed.
• Raise concept quality through strong visual design fundamentals and attention to detail.

Skills

Independent contributor

Storytelling

Communication

Design systems

Education

BA, BFA, or equivalent practical experience in Product Design, Visual Design, Interaction Design, HCI, Design Communication, or related field

Tools

Figma

AI-assisted prototyping

Code-assisted workflows

Prototype tools

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Team & Role:

At ServiceNow, we embrace representation in and from all professional and personal backgrounds and cultures. This diversity inspires passion and creativity among our teams and propels innovation in our products. This role is part of our Experience team that uses their superpower of empathizing, understanding, and applying our users’ and customers’ needs, with the mission to create product experiences they love. Our designers come from a diverse set of skills and background - design systems, product, interaction, content, and visual design. At ServiceNow, design has a very intentional seat at the table, so our team collaborates closely with both engineering and product management from the get-go.

Learn more about our team here: https://www.linkedin.com/company/servicenow/life/userexperience/

ServiceNow Spark Team:

As part of the Spark Team, you will operate as an IC3 Senior Demo Designer: a strong independent contributor who delivers high-quality design work within defined project areas. You will use advanced Figma craft, prototyping, and visual storytelling to turn early product ideas into clear, compelling concepts that support team alignment, customer understanding, and leadership communication. You will partner closely with design, product, engineering, research, and storytelling teams to clarify problems, explore solutions, incorporate feedback, and deliver polished artifacts that help others understand the value of future product experiences.

What you get to do in this role:

• Deliver independently within defined scope by taking assigned innovation concepts, demo moments, or product stories from rough direction to polished design artifacts with clear milestones and reliable execution.

• Demonstrate strong Figma craft by creating component-based designs, auto layout structures, variants, clickable prototypes, and presentation-ready screens that are organized, reusable, and easy for partners to understand.

• Translate product ideas into clear stories by shaping customer needs, product direction, and experience goals into simple narratives, demo flows, storyboards, and visual sequences.

• Explore and iterate on design solutions by moving quickly from sketches and rough flows to high-fidelity prototypes, incorporating feedback from cross-functional partners along the way.

• Build high-fidelity prototypes using Figma, AI-powered prototyping tools, and code-assisted workflows.

• Create proof-of-concepts that help evaluate emerging AI experiences and future product directions.

• Maintain reusable prototype frameworks, starter kits, and interaction patterns that increase team velocity.

• Support experimentation with new prototyping methods and AI-enabled design workflows.

• Communicate design decisions clearly by explaining the rationale behind flows, visuals, interactions, and storytelling choices in critiques, working sessions, and leadership reviews.

• Collaborate effectively across functions by partnering with product, engineering, research, design, and Executive Storytelling teams to clarify requirements, resolve ambiguity, and align on the intended experience.

• Contribute to team practices and standards by sharing examples, templates, Figma patterns, and lightweight documentation that help the immediate team improve consistency and speed.

• Raise the quality of concept work through strong visual design fundamentals, interaction polish, narrative clarity, and attention to detail across screens, prototypes, and presentation assets.

Preferred Qualifications:

• 5+ years of product design, visual design, interaction design, innovation design, or related experience, with a strong focus on digital product experiences.

• Proven ability to operate as a strong independent contributor, delivering high-quality design work within defined project scope while managing ambiguity, feedback, and iteration.

• Advanced Figma skills, including component-based design, auto layout, variants, prototyping, organized file structure, design systems patterns, and presentation-quality visual execution.

• Strong storytelling ability, with experience translating customer needs, product ideas, and strategic direction into clear narratives, demo flows, storyboards, and leadership-ready presentations.

• Ability to create high-fidelity concept screens, clickable prototypes, visual systems, and presentation assets that communicate complex ideas simply and persuasively.

• Experience with AI-assisted prototyping workflows.

• Experience building prototypes using code-assisted tools.

• Familiarity with design systems and component-based architecture.

• Experience creating realistic product simulations for concept validation and executive storytelling.

• Strong collaboration skills, with experience working with product, engineering, research, design, and storytelling partners to clarify requirements, incorporate feedback, and align on outcomes.

• Clear communication skills, including the ability to explain design rationale, articulate tradeoffs, and present work confidently in critiques, working sessions, and stakeholder reviews.

• Strong visual and interaction design fundamentals, including layout, hierarchy, typography, flow, interaction patterns, and motion-aware design thinking.

• Working knowledge of motion, video, animation, 3D, or emerging AI-assisted design workflows is a plus.

Basic Qualifications:

• BA, BFA, or equivalent practical experience in Product Design, Visual Design, Interaction Design, Human-Computer Interaction, Design Communication, or a related field.

• Strong proficiency with Figma and modern digital design workflows, with the ability to produce polished, well-structured files and prototypes independently.

For positions in this location, we offer a base pay of $143,200 - $243,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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