Senior Demand Planner

Wolverine Worldwide; Rockford (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Wolverine Worldwide in Rockford, MI, is seeking a Senior Demand Planner to develop and execute demand forecasts across product categories and distribution channels. You will lead the forecasting process, partner with Product, Sales and Finance, and align demand with brand financial targets, lifecycle management, and GTM activities.

The role offers a hybrid work schedule (three days in office, two remote); strong analytical skills and experience with Excel, BI tools, and AI-enabled tooling are

Qualifications

• 4-year bachelor's degree or equivalent work experience.
• 5+ years’ experience in demand planning, forecasting, data analysis or business planning.
• Advanced MS Excel skills and ability to manipulate large data sets.
• Experience with BI tools and data mining; SQL/MS Access preferred.
• Familiarity with AI-enabled tools (e.g., Copilot) to improve analysis.

Responsibilities

• Partner with Product, Sales and Finance to align demand with launches.
• Develop material-level demand forecasts and DC location baselines.
• Use historical data and seasonality to forecast future demand.
• Collaborate with Inventory Planning on stock and supply flexibility.
• Lead demand planning processes and root-cause analysis.
• Participate in monthly alignment meetings with cross-functional teams.
• Inform Supply Chain of anticipated demand changes and opportunities.

Skills

Advanced Excel

BI tools

SQL

Data Mining

Forecasting

Cross-functional teamwork

Attention to detail

Analytical thinking

Education

Bachelor's degree or equivalent

Tools

SQL

MS Access

Microsoft Copilot

Job description

The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100+ year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.

The Senior Demand Planner will be highly proficient in creating and executing demand forecasts as part of the integrated business planning cycle. The Senior Demand Planner will be responsible for the material level forecasting for product categories in multiple distribution channels. The Senior Demand Planner will lead the forecasting process, collaborating with cross-functional partners. The Senior Demand Planner is expected to create a demand plan in alignment with Brand financial targets.

Primary Duties

• Key partner with the Product, Sales and Finance teams to achieve single orientation on demand and to assure seasonal launches are successful and in alignment with Brand’s strategic initiatives.
• Develop demand forecast at the material level and DC location based on sales forecast, revenue plan, historical data and insights, promotion planning and phase in/phase out information from Sales Planning, Merchandising along with other market insights.
• Utilize historical sales data, market trends, order book analysis, and seasonality to accurately forecast future product demand.
• Partner with Inventory Planning in stock planning activities, reactive to demand fluctuation and supply chain flexibility.
• Analyze forecast aggregation and disaggregation & provide insights for demand requirement.
• Lead demand planning processes and root cause analysis to improve forecast accuracy.
• Review and analyze ad hoc reporting to maximize forecast accuracy and achieve business objectives, and maintain KPIs such as sales forecast accuracy and forecast bias.
• Consolidate carryover, newness, and end of life forecasts monthly for a combined stock level forecast.
• Contribute recommendations to and participate in monthly alignment meetings with sales, marketing, PLM and finance teams to ensure reconciliation of demand plan to business needs and financial plans.
• Work closely with sales, marketing, and other teams to understand Go-To-Market activities and align demand forecasts with production and inventory strategies, bridging the gap between Sales and Operations.
• Inform Supply Chain on anticipated demand changes or potential opportunities likely to be of an exceptional nature.
• Perform duties consistent with the Company’s AAP/EEO goals and policies.
• Perform other duties as required/assigned by manager.

Knowledge, Skills And Abilities Required

• 4-year bachelor's degree or equivalent work experience.
• 5+ years’ experience in conducting demand planning, trend forecasting, statistical modelling, data analysis or business planning.
• Advanced MS Excel skills: demonstrated ability to quickly manipulate large raw data sets to produce reporting that is intuitive and easy to read/understand, advanced formulas and experience in statistical modeling (e.g., regression analysis), trend analysis, scenario testing is preferred.
• Experience with BI tools and Data Mining required, while SQL and MS Access or other Database skills preferred
• Familiarity with AI-enabled tools, such as Microsoft Copilot or similar platforms, and an interest in leveraging emerging technology to improve analysis, reporting, and overall productivity is preferred.
• Question data anomalies and pressure tests assumptions to drive to higher levels of data fidelity and organizational acceptance.
• Developed understanding and appreciation of supply chain functions, dependencies and systems
• Highly analytical with critical thinking mindset
• Attention to detail and accuracy on multiple projects under time pressure
• Ability to quickly adapt in a highly collaborative environment and team player

Working Conditions

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.