Senior Demand Generation Manager

Gleanwork; Mountain View (CA); Hybrid; USD 163,000 - 187,000; Full time

Job summary

Glean is seeking an outstanding Demand Generation Manager to drive high-impact marketing campaigns and programs that accelerate growth. This hybrid role reports to the Head of Demand Generation & Integrated Campaigns and collaborates with sales, partner teams, and marketing peers.

You will own end-to-end programs that generate net new leads and influence opportunities within our Mountain View/San Francisco market, leveraging ABM and multi-channel strategies in a fast-paced startup environment.

Qualifications

• 5+ years of experience in fast-paced B2B SaaS marketing.
• Proven ability to generate qualified leads for SDRs/BDRs.
• Experience with CRM and marketing automation tools.
• Strong cross-functional collaboration with sales and product.
• Ability to learn new technologies quickly.
• Excellent communication and creative instincts.

Responsibilities

• Develop and execute multi-channel demand gen campaigns to drive leads, pipeline, and revenue.
• Manage the webinar program from concept to follow-up.
• Collaborate with BDRs and sales to enable campaigns and ensure follow-through.
• Partner with product marketing and creative teams on messaging and landing pages.
• Identify opportunities for net new leads and innovative ABM programs.
• Use data to refine strategies and improve conversions.
• Execute targeted ABM for high-value accounts.
• Manage timelines, budgets, resources for campaigns.
• Collaborate to optimize workflows and align with business objectives.
• Oversee campaign lifecycle from initiation to post-campaign reporting.

Skills

Demand generation

ABM

B2B SaaS

Campaign management

CRM & marketing automation

Sales enablement collaboration

Analytics

Communication

Education

BS/BA in Business, Marketing or related field

Tools

Salesforce (SFDC)

Marketo

Sendoso

Apollo

Job description

About Glean:

Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles.

At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level.

Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality.

If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company.

About the Role:

Glean is looking for an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth. In this highly cross-functional role, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts.

You will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within our target market segment. Exceptional candidates will bring proven experience driving both wide-reaching demand generation campaigns and hyper-targeted account based marketing programs.

Above all else, you are a highly motivated and exceptionally organized Marketing enthusiast, with an equally creative and analytical skillset. The ideal candidate will thrive in a fast-paced startup environment, bringing an entrepreneurial spirit, genuine curiosity, and an enthusiasm for spotting and acting on new opportunities.

You will:

• Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue – including content syndication, paid newsletters, email nurtures, direct mail, referral programs, demo programs, and more.
• Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars.
• Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication throughout all stages.
• Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive engagement across the buyer’s journey.
• Identify opportunities for net new lead generation,keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive.
• Leverage data and analytics to continuously refine strategies, track performance, and optimize for higher conversion rates and cost-effectiveness.
• Execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales to drive engagement, pipeline growth, and revenue.
• Manage timelines, budgets, and resources to ensure successful campaign delivery.
• Collaborate with cross-functional teams to optimize workflows and ensure consistent alignment with business objectives.
• Oversee demand generation and account-based marketing campaign lifecycle, managing all phases from initiation and planning to execution, monitoring, and post-campaign reporting.

About you:

• 5+ years of experience in a fast-paced environment. B2B SaaS strongly preferred.
• BS/BA in Business, Marketing or related field
• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso and Apollo is a plus.
• Experience growing a database organically via multiple channels.
• Proven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs. Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns.
• Ability to learn new technologies, products and systems quickly.
• Excellent communication skills and sharp creative instincts.
• Innovative, resourceful, and dynamic, with the ability to work successfully in an ever-changing environment with competing priorities.
• Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge.

Location:

• This role is hybrid (4 days a week in our Mountain View or San Francisco office)

Compensation & Benefits:

The standard base salary range for this position is $163,000 - $187,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.

We’re committed to building and sustaining a diverse, inclusive workplace. We strive to attract and retain people with a wide range of backgrounds, experiences, and perspectives, and we do not discriminate on the basis of gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

AI-First Mindset at Glean:

At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today — prior Glean experience isn't required.