Senior Data Scientist, Mobile Marketing Growth

gametimeunited; United States; Remote; USD 192,000 - 226,000; Full time

Benefits offered by this job

Flexible paid time off

Equity

Event credits

Health

Dental

Vision coverage

Life and disability insurance

Family‑forming support

Retirement and pre‑tax savings

Job summary

Gametime United is seeking a senior marketing analytics leader to build analytical frameworks guiding mobile marketing investment and growth. You will connect advertising-platform data with internal economics in a privacy-aware environment and deliver executive reports and detailed campaign analyses.

You will own measurement methods, dashboards, cohort analysis, and scenario modeling with marketing and finance to optimize payback and profitability across channels.

Qualifications

• 7+ years of experience in marketing analytics or growth data science.
• Hands-on knowledge of mobile marketing, paid social, mobile attribution, and measurement.
• Strong statistical grounding in experimentation, incrementality, cohort analysis, and causal inference.
• Experience with audience segmentation and activation, including suppression and saturation considerations.
• Proficiency in Python or R and SQL, plus BI tools such as Tableau or Sigma.

Responsibilities

• Develop and maintain measurement methods that reconcile platform reporting, mobile attribution, and internal data despite gaps or noise.
• Own marketing performance dashboards and reporting on user quality, payback, and profitability.
• Analyze campaign, ad set, ad, and creative results; recommend ways to improve efficiency and identify fatigue or strong performers.
• Study acquisition cohorts to understand retention, monetization, lifetime value, and payback across user segments and acquisition sources.
• Work with marketing and finance on channel incrementality, profitability, scenario modeling, and budget allocation.
• Design and interpret lift tests and translate findings into practical decisions.

Skills

Marketing analytics

Growth data science

Mobile analytics

Experimentation

Cohort analysis

Tools

Python

R

SQL

Tableau

Sigma

Job description

Gametime United is seeking a senior marketing analytics leader to build analytical frameworks guiding mobile marketing investment and growth. You will connect advertising-platform data with internal economics in a privacy-aware environment and deliver executive reports and detailed campaign analyses.

You will own measurement methods, dashboards, cohort analysis, and scenario modeling with marketing and finance to optimize payback and profitability across channels.