Senior Data Scientist, Marketing Measurement, Consumer Solutions

Labcorp; United States; Remote; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Paid Time Off

Job summary

Labcorp is seeking a remote Senior Data Scientist, Marketing Measurement, to lead the marketing analytics and measurement program for Labcorp OnDemand. You will partner across marketing, data engineering, IT, privacy, and analytics to build a unified data foundation and drive data-driven decision making.

The role emphasizes MMM, MTA, incrementality testing, geo-experiments, forecasting, and executive storytelling to optimize media investment and growth.

Qualifications

• Bachelor’s degree in a quantitative field; 7+ years in marketing analytics or related roles.
• Experience developing Marketing Mix Models (MMM) and incrementality testing.

Responsibilities

• Lead MMM and marketing measurement strategy with scalable, privacy-compliant frameworks.
• Define KPI definitions, event taxonomies, attribution methodologies, and tagging standards.
• Develop predictive models and forecasting for customer acquisition and LTV.
• Translate analytics into actionable recommendations for marketing leadership.
• Collaborate with Marketing, Data Engineering, IT, Privacy, and Analytics teams.

Skills

Advanced statistical modeling

Bayesian statistics

Python

SQL

Data visualization

Marketing analytics

Econometrics

Experiment design

Machine learning

Cross-functional collaboration

Education

Bachelor's degree in Statistics, Economics, Econometrics, Mathematics, Data Science, Computer Science, or Analytics

Advanced degree in Statistics, Economics, Econometrics, Data Science or Applied Mathematics

Tools

Freshpaint

Adobe CJA

Databricks

Snowflake

Customer data platforms

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Senior Data Scientist, Marketing Measurement, Consumer Solutions

Labcorp is seeking a remote Senior Data Scientist, Marketing Measurement, Consumer Solutions, to join our team!

Responsibilities:

• Lead Labcorp OnDemand's marketing measurement strategy, establishing scalable, privacy-compliant frameworks for performance tracking across all marketing channels.
• Partner with Marketing, Data Engineering, IT, Privacy, and Analytics teams to build a unified marketing data model connecting campaign, customer journey, and business outcome data.
• Define and govern KPI definitions, event taxonomies, attribution methodologies, tagging frameworks, and campaign tracking standards.
• Develop and evolve reporting capabilities that deliver actionable insights to executive, marketing, and analytics stakeholders.
• Build and maintain multi-touch attribution models to improve understanding of channel contribution and customer acquisition journeys.
• Lead the evaluation, development, and optimization of Marketing Mix Modeling (MMM) capabilities to inform budget allocation and investment decisions.
• Design and execute incrementality studies, lift tests, geo-based experiments, and other measurement frameworks to validate marketing effectiveness.
• Develop predictive models and forecasting capabilities to support customer acquisition, lifetime value analysis, and growth planning.
• Analyze full-funnel performance to identify opportunities to improve marketing efficiency, effectiveness, and return on investment.
• Translate complex analytical findings into clear business recommendations for marketing leaders and executive stakeholders.
• Evaluate measurement technologies, analytics platforms, and external partners to advance the organization's measurement capabilities.
• Serve as the subject matter expert for marketing measurement, attribution, experimentation, and media effectiveness.
• Support the development of a scalable marketing analytics and data science function, helping define future team structure, processes, and best practices.
• Drive continuous innovation in marketing analytics and optimization methodologies to support long-term business growth.

Minimum Qualifications:

• Bachelor's degree in Statistics, Economics, Econometrics, Mathematics, Data Science, Computer Science, or Analytics.
• 7 or more years of experience in marketing analytics, data science, marketing measurement, econometrics, or media effectiveness.

Preferred Qualifications:

• Advanced degree in Statistics, Economics, Econometrics, Data Science or Applied Mathematics.

Additional Job Standards:

• Experience developing or managing Marketing Mix Models (MMM).
• Experience with incrementality testing, geo-experiments, lift studies, and causal measurement methodologies.
• Experience working in healthcare, diagnostics, eCommerce, consumer health, or highly regulated industries.
• Familiarity with modern marketing technology and data platforms including Freshpaint, Adobe CJA, Databricks, Snowflake, and customer data platforms.
• Experience evaluating or managing third-party measurement vendors and analytics partners.
• Demonstrated experience leading complex analytics initiatives and influencing senior stakeholders through data-driven recommendations.
• Strong background in digital marketing measurement, attribution, experimentation, and performance analytics.
• Experience working cross-functionally with marketing, technology, analytics, and data engineering teams.

Skills and Competencies:

• Advanced statistical modeling and econometric analysis.
• Expertise in experimental design, causal inference, Bayesian statistics, and hypothesis testing.
• Strong proficiency in Python and SQL.
• Experience with visualization and reporting tools such as Power BI, Tableau, or similar platforms.
• Familiarity with Marketing Mix Modeling frameworks, attribution methodologies, and marketing analytics best practices.
• Experience building predictive models and machine learning solutions in production environments.

About the Role

The Senior Data Scientist, Marketing Measurement is responsible for building and scaling Labcorp OnDemand's marketing measurement, attribution, analytics, and optimization capabilities. This role serves as the strategic owner of marketing measurement, partnering across marketing, data engineering, IT, privacy, and analytics teams to develop a unified marketing data foundation that enables accurate reporting, attribution, experimentation, and media investment optimization. The role will lead development of advanced measurement methodologies including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, lift studies, customer journey analytics, and forecasting. Additionally, this individual will establish reporting standards, define measurement frameworks, and develop scalable analytics solutions that translate complex data into actionable business recommendations. The ideal candidate combines deep expertise in econometrics, statistics, and marketing analytics with the ability to influence senior stakeholders and shape long-term marketing investment strategy.

Application Window:

Application window will close on October 31, 2026.

Pay Range

$115,000 - $130,000 annually + annual bonus eligibility. All job offers will bebased on a candidate’s skills and prior relevant experience, applicabledegrees/certifications,as well as internal equity and market data. The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers. This position is remote-based in the US.

Benefits:

Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan.Employees who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here.

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Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual.

Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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