Senior Data Scientist

Publicis Groupe ANZ; Birmingham (MI); On-site; USD 73,150 - 96,200; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Flexible time off

Job summary

Publicis Groupe ANZ is seeking a Senior Data Scientist to collaborate with teams in addressing marketing challenges. You'll design advanced statistical models, provide analytical insights, and contribute to shaping account visions.

Ideal candidates have 3+ years in quantitative analysis, strong SQL skills, and proficiency in Python or R. Comprehensive benefits include medical coverage, 401K, and flexible time off.

Qualifications

• 3+ years of experience in quantitative analysis with proven results.
• Strong knowledge of relational databases and SQL.
• Proficient in Python or R for Machine Learning.

Responsibilities

• Design and maintain statistical and mathematical models.
• Produce accurate statistical analysis and ensure data quality.
• Interpret and present analytical results to business disciplines.

Skills

Quantitative analysis

SQL programming

Python

Mathematical modeling

Statistical learning algorithms

Marketing analytics

Communication skills

Job description

Overview

The Senior Data Scientist collaborates with planning, audience strategy, and analytics teams to address marketing challenges. In this position, you'll provide valuable expertise to the data science group by sharing insights and creating models or solutions tailored to client business needs, leveraging data to craft compelling narratives. Additionally, you will help shape a vision for your assigned accounts and work to make that vision a reality.

Responsibilities

• Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
• Produce accurate statistical analysis and ensure high quality of the data analysis produced.
• Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
• Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.

Qualifications

• 3+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction data to address business objectives
• Strong knowledge of Relational Databases and SQL programming
• Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R
• Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems
• Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC)
• Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA)
• Familiarity with the capabilities and mechanics of a broad range of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social
• Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research
• Strong communication skills – Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups

Benefits

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $73,150 - $96,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/14/2026.

EEO Statement

All your information will be kept confidential according to EEO guidelines.