Senior Data Analyst, Marketing & Media Analytics

MMGY Global; Overland Park (KS); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid telework policy

PTO + benefits package

Job summary

MMGY Global is seeking a Senior Data Analyst with a strong background in marketing, media, audience, or consumer analytics. You will move between SQL queries, audience segmentation, and media performance, turning data into actionable client recommendations.

The role requires ownership of analyses from start to finish, with the ability to present insights to clients and senior partners, and to automate analytical workflows. Hybrid telework is supported.

Qualifications

• Minimum 5 years in marketing, media, or consumer analytics.
• Strong SQL with large, multi-source datasets.
• Experience with BigQuery or another cloud data warehouse.
• Proficiency in data visualization tools (Tableau/Power BI/Looker Studio).

Responsibilities

• Own analyses from conception to client-ready recommendations.
• Segment audiences and assess media performance insights.
• Present findings to clients and senior internal stakeholders.
• Automate workflows and improve analytical processes.

Skills

SQL

BigQuery

Tableau

Power BI

Looker Studio

GA4

Adobe Analytics

Campaign Manager 360

Audience segmentation

Tools

BigQuery

GA4

Tableau

Power BI

Looker Studio

Google Tag Manager

Job description

At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our clients’ stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their views for the better. At MMGY, we inspire people to go places.

Can you find the story behind the spreadsheet and explain what should happen next?

MMGY Global is looking for a Senior Data Analyst with a strong background in marketing, media, audience, or consumer analytics. This is not a traditional reporting role. We need someone who can combine technical expertise with strategic thinking, client presence, and a genuine curiosity about consumer behavior.

The right person will be comfortable moving between SQL queries, audience segmentation, media performance, client-ready presentations, and conversations with senior stakeholders. You should be able to own an analysis from beginning to end, uncover the insight that matters, and turn it into a clear recommendation.

You may be a great fit if you bring:

• At least five years of experience in marketing, media, audience, or consumer analytics
• Strong SQL skills and experience working with large, multi-source datasets
• Experience with BigQuery or another cloud data warehouse
• Hands-on knowledge of Tableau, Power BI, or Looker Studio
• Experience with GA4, Adobe Analytics, or Campaign Manager 360
• An understanding of media performance, audience segmentation, targeting, and activation
• The ability to create client-ready presentations that lead with insights and recommendations
• Confidence presenting directly to clients and senior internal partners
• Experience improving or automating analytical workflows
• Agency experience or experience supporting multiple clients and priorities

Bonus points for experience with consumer data providers such as Epsilon, Experian, or MRI-Simmons, along with media mix, incrementality, matchback measurement, Python, Google Tag Manager, or travel and tourism.

At MMGY Global, you will help turn consumer, audience, and media data into strategies that inspire people to go places. If you enjoy connecting the technical details to the bigger marketing story, we would love to hear from you.

MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.

Who Are We?

We’re a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that is representative of the places we visit.