Senior Data Analyst - Disney DTC Sports & ESPN Analytics

The Walt Disney Company; New York (NY); On-site; USD 125,000 - 167,000; Full time

Job summary

The Walt Disney Company is seeking a Senior Data Analyst for the ESPN Analytics team to turn data into insights that drive ESPN’s direct-to-consumer product strategy. The role is hands-on, building a governed source of truth for app performance metrics and enabling self-serve tools for stakeholders.

You will lead the foundational work streams for ESPN app measurement, ensure data accuracy, and partner with product and engineering on experimentation and KPI governance across teams.

Qualifications

• Degree in an analytical area such as Mathematics, Statistics, Operations Research, Computer Science, Economics, or equivalent practical experience.
• 5+ years of analytics, product analytics, and/or business intelligence experience.
• Advanced SQL — read and write complex analytical queries and reason about aggregation logic.
• Working proficiency in Python for data manipulation, analysis, and pipeline work.
• Practical understanding of data warehousing and dimensional modeling — metric tables are structured, refreshed, and served.
• Applied statistical judgment: baselines, meaningful changes vs noise, seasonality and day-of-week effects.
• Hands-on product experimentation experience — designing and analyzing A/B and multivariate tests.
• Experience with data visualization tools (Looker, Tableau) and strong storytelling for technical and non-technical audiences.
• Experience turning vague requirements into polished final products.

Responsibilities

• Own and evolve the source-of-truth metric layer for ESPN app performance — headline KPIs, definitions, and caveats.
• Design and maintain pre-aggregated metric tables and serving views in Snowflake and the pipelines that refresh them.
• Build monitoring and decomposition logic to identify real KPI movements and where they are concentrated.
• QA with product engineering to close the analytics QA gap on client releases.
• Build dashboards and self-serve tooling in Looker to reduce ad-hoc asks.
• Analyze multivariate product and behavioral data with SQL and Python; ideate new metrics.
• Partner with product and engineering on end-to-end experimentation and readouts.
• Reconcile ESPN app metrics across teams and align definitions with stakeholders.
• Communicate results through data storytelling to product leadership.

Skills

Advanced SQL

Python

Statistical judgment

A/B testing

Data storytelling

Data visualization

Communication skills

Education

Analytical degree (Math/Stats/OR/CS/Econ)

Tools

Looker

Tableau

Databricks

PySpark

Job description

Job Requirements
The Disney DTC Sports & ESPN Analytics team is seeking a Senior Data Analyst who will be an exceptional addition to our team. You will be responsible for turning data into information, information into insights, and insights into key business decisions that steer the strategic direction of ESPN's direct-to-consumer product strategy. The right person for this role has exceptional analytical capabilities, thrives in a fast-paced environment, loves problem-solving, is a good communicator, and is passionate about high quality digital product experiences.

Summary

The Disney DTC Sports & ESPN Analytics team is seeking a Senior Data Analyst who will be an exceptional addition to our team. You will be responsible for turning data into information, information into insights, and insights into key business decisions that steer the strategic direction of ESPN's direct-to-consumer product strategy. The right person for this role has exceptional analytical capabilities, thrives in a fast-paced environment, loves problem-solving, is a good communicator, and is passionate about high quality digital product experiences.

You will play a key role in building out ESPN's product analytics function from the ground up, serving as a dedicated point of contact and thought partner for the ESPN product and product engineering teams. You will lead the foundational work streams for ESPN app measurement: standing up a governed, centralized source of truth for ESPN app performance metrics — canonical definitions, consistent logic, and numbers the business can align on — and building the self-serve tooling that lets stakeholders not only see that a KPI moved, but locate what drove the movement. You will also be the experimentation partner to the product organization, shaping how ESPN app features are tested and how those results are read. This role is hands‑on and technical. You will design and maintain the aggregation logic and metric tables that sit underneath executive reporting, and you will be expected to defend the numbers you publish — including the measurement caveats that travel with them.

Responsibilities

• Own and evolve the source-of-truth metric layer for ESPN app performance — headline KPIs (DAU, time spent, watch minutes), their definitions, their dimensional breakouts, and the documented caveats that accompany each
• Design and maintain pre-aggregated metric tables and serving views in Snowflake, and the scheduled pipelines that refresh them, ensuring metrics are correct at every level of aggregation
• Build the monitoring and decomposition logic that identifies when a KPI movement is real and where it is concentrated — baselines, significance thresholds, contribution ranking, and volume-versus-mix splits
• Distinguish genuine behavioral movements from measurement artifacts and instrumentation breakage, and partner with product engineering to close the analytics QA gap on client releases
• Build dashboards and self-serve tooling in Looker that reduce stakeholder reliance on ad-hoc analyst pulls
• Conduct analyses using SQL and Python to access and manipulate multivariate product and behavioral data, and ideate new metrics and analytical approaches for in-app user behavior
• Partner with product and engineering on experimentation end-to-end — translating a product question into a testable hypothesis, selecting primary and guardrail metrics, sizing and powering the test, validating assignment and exposure, analyzing the readout, and diagnosing what happened when a test misbehaves or reads flat
• Reconcile ESPN app metrics across teams and systems, and drive alignment on definitions with Research, Data Product, and data engineering partners
• Serve as a dedicated point of contact and thought partner for ESPN product and product engineering teams, taking projects end-to-end from vague business need to socialized insight
• Communicate results through compelling data storytelling to product leadership and the broader ESPN business

Basic Qualifications

• Degree in an analytical area such as Mathematics, Statistics, Operations Research, Computer Science, Economics, or equivalent practical experience
• 5+ years of relevant work experience in analytics, product analytics, and/or business intelligence
• Advanced SQL — able to read and write complex analytical queries, and to reason about correctness of aggregation logic (for example, why a distinct-count metric cannot be summed across segments)
• Working proficiency in Python for data manipulation, analysis, and pipeline work
• Practical understanding of data warehousing and dimensional modeling — how metric tables are structured, refreshed, and served to downstream consumers
• Applied statistical judgment: constructing baselines, assessing whether a change is meaningful versus noise, and handling seasonality and day-of-week effects
• Hands‑on product experimentation experience — designing and executing A/B and multivariate tests, analyzing results (significance, confidence intervals, minimum detectable effect, guardrail metrics), and diagnosing common failure modes such as sample ratio mismatch, assignment or exposure leakage, interaction effects, and novelty decay
• Experience with data visualization tools (Looker, Tableau, or equivalent) coupled with strong storytelling skills for technical and non‑technical audiences
• Experience taking vague requirements and manipulating them into polished final products
• Strong and effective communication and presentation skills

Preferred Qualifications

• Hands‑on experience with digital clickstream or behavioral analytics data (Adobe Analytics, Amplitude, or similar), including its identity and measurement limitations
• Experience with Databricks, PySpark, or comparable large-scale data processing
• Experience establishing metric governance — canonical definitions, reconciliation across teams, and change management on metric logic
• Experience with an experimentation platform (Optimizely, Statsig, Amplitude Experiment, or in‑house) and with scaling experimentation practice across product teams
• Familiarity with identity resolution across web, app, and connected TV, and the practical consequences of cookie‑based measurement
• Prior experience in Sports or Media/Entertainment

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in New York, NY is $124,900 - $167,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Disney Entertainment & Sports LLC, which is part of a business we call Disney Entertainment and ESPN Product & Technology.

Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.