Senior Customer Marketing Manager

BILL; United States; Remote; USD 135,000 - 169,000; Full time

Benefits offered by this job

Health coverage

HSA / FSA accounts

Life Insurance

Disability coverage

Paid holidays

Paid time off

Employee Stock Purchase Program

Wellness initiatives

Recognition programs

Referral programs

Job summary

BILL is seeking a Senior Customer Marketing Manager to lead customer marketing programs for accountants and SMB/MM customers. You will drive education, adoption, and engagement across BILL products, translating product strategy into compelling customer programs.

This highly cross-functional role partners with Product Marketing and other teams to ensure successful launches, education initiatives, webinars, and events that drive growth. Remote-first with offices in the US.

Qualifications

• 5+ years in customer marketing or related roles.
• Experience leading product launches, customer education programs, webinars, or events.
• Ability to build trusted partnerships with Product Marketing and senior stakeholders.
• Strong project management skills in a fast-paced environment.
• Analytical mindset with KPI definition and data-driven action.
• Excellent written and verbal communication, with ability to influence.
• Experience with marketing automation or webinar platforms.

Responsibilities

• Lead customer marketing strategy for product launches, education programs, and SMB/MM customers.
• Develop webinars and virtual programs strategy, execution, and measurement.
• Plan in-person and virtual customer events with briefs and promotional support.
• Coordinate community communications across email, in-product, web, webinars, and channels.
• Collaborate cross-functionally to align stakeholders and represent customer perspective.

Skills

Customer marketing

Lifecycle marketing

Growth marketing

Integrated marketing

Cross-functional leadership

Project management

Analytics

Communication

Partnership building

Strategy & storytelling

Education

Bachelor’s degree

Tools

Inflection

Pendo

Goldcast

SFDC

Job description

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting‑edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast‑paced, ever‑changing environment. We're remote‑first, with office spaces in San Jose, CA and Draper, UT — and opportunities to connect in person when it counts. BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

• BILL is looking for a Senior Customer Marketing Manager to lead customer marketing programs for accountant firms and SMB/MM customers. This role will help customers learn, adopt, engage with, and grow through BILL’s products and services.
• This is a highly cross‑functional role with a particularly close partnership with Product Marketing. You’ll translate product strategy and launch priorities into compelling customer programs while aligning with Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events.

Responsibilities:

• Product launches and customer education: Lead Customer Marketing strategy for Tier 1 product launches, monthly product showcases, and related education programs. Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement. Expand product showcases to Direct SMB/MM customers while continuing to serve the accountant firm audience.
• Webinar and virtual programs: Develop strategy for webinars and virtual lunch‑and‑learns that support education, retention, adoption, and cross‑sell. Own audience targeting, programming, promotion, follow‑up, and measurement. Serve as the Customer Marketing team’s webinar strategy and logistics expert.
• Customer event strategy: Develop the strategy for in‑person customer experiences, including audiences, objectives, formats, programming, promotion, and success measures. Provide Events with clear briefs, audience plans, and promotional support; the Events team owns live execution and logistics.
• Community and communications: Partner on community on customer engagement, education, advocacy, and feedback. Develop and coordinate communications across email, in‑product, web, webinars, community, and other channels.
• Cross‑functional leadership: Align stakeholders, manage dependencies, establish clear operating rhythms, and ensure the customer perspective is represented in planning and decision‑making.

We'd love to chat if you have:

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline.
• Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement.
• Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross‑functional stakeholders.
• Strong project management skills and the ability to manage multiple complex priorities in a fast‑paced environment.
• Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action.
• Excellent written and verbal communication skills, with the ability to influence and align partners.
• Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC)
• Customer‑first mindset, strong attention to detail, and a bias toward ownership.

Desired Qualifications:

• Experience in B2B, SaaS, fintech, payments, or product‑led growth. Bonus: experience with Accountant firms.
• Bachelor’s degree or equivalent practical experience.

Visa Sponsorship: Please note that this position is not eligible for visa sponsorship. Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future.

Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed below. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. The estimated salary ranges noted below roles in the specific geographic zones

Zone 1: San Francisco Bay Area CA (includes HQ), New York City, Seattle, Los Angeles County

$135,300 — $169,200 USD

Zone 2: CA (Non San Francisco Bay Area and Los Angeles County), Austin TX, Massachusetts

$121,800 — $152,300 USD

Zone 3: Utah (includes Utah office), Dallas TX, Houston TX, Florida, North Carolina, Illinois, Colorado, Arizona, Georgia, Oregon, Pennsylvania

$115,100 — $143,900 USD

What’s in it for you?

Redefining how businesses automate their work is a fast‑paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well.

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short‑term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more

Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact [e-mail]. To ensure a fair evaluation, our Candidate Integrity Policy prohibits the use of unapproved external assistance, including generative AI, during live interviews or assessments. Doing so will result in a review and potential disqualification.

Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.