Senior Customer Marketing Manager

Adobe; Culver City (CA); On-site; USD 149,000 - 215,000; Full time

Job summary

Adobe is seeking a Customer Marketing Lead in California to translate strategy into execution for Acrobat's AI-powered experiences. You will drive content strategy, messaging, and campaigns across brand, digital, social, and media, coordinating with product marketing and external agencies.

You will lead cross-functional teams, develop briefs, and mentor junior marketers while delivering measurable impact through coordinated programs that emphasize customer value and AI capabilities.

Qualifications

• Bachelor's degree or equivalent experience.
• 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
• Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
• Experience translating product features into customer value propositions and use case narratives.
• Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
• Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
• Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
• Outstanding communication and presentation skills, with executive presence.

Responsibilities

• Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
• Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
• Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
• Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
• Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
• Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
• Coordinate campaign execution, including timelines, and cross-functional collaboration
• Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
• Monitor and report on campaign performance, applying insights to optimize future programs.
• Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.

Skills

Marketing leadership

Campaign management

Product marketing

Messaging frameworks

AI tools proficiency

Cross-functional collaboration

Project management

Executive communication

Education

Bachelor's degree or equivalent experience

Job description

We are seeking a Customer Marketing Lead to become part of the Customer Marketing team at Adobe!

The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences.

You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.

Responsibilities

• Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
• Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
• Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
• Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
• Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
• Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
• Coordinate campaign execution, including timelines, and cross-functional collaboration
• Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
• Monitor and report on campaign performance, applying insights to optimize future programs.
• Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.

What's Needed

• Bachelor's degree or equivalent experience.
• 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
• Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
• Experience translating product features into customer value propositions and use case narratives.
• Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
• Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
• Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
• Outstanding communication and presentation skills, with executive presence.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $112,000 - $215,100 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $148,500 - $215,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.