Senior Customer Advocacy Specialist

ServiceTitan; California; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible time off

Company-paid medical, dental, and view

Telehealth and 401k match

Job summary

ServiceTitan is seeking a Senior Customer Advocacy Specialist to own and grow advocacy programs across ServiceTitan, Aspire, and FieldRoutes. You will build relationships with customer advocates, recruit them for references and content, and partner with Sales, Success, Marketing, and Events to drive impact.

You will leverage program data and AI to scale success, while managing end-to-end reference processes and ensuring timely fulfillment and revenue influence.

Qualifications

• 2-3 years of experience in customer advocacy, customer marketing, customer success, community, lifecycle marketing, or a related field.

Responsibilities

• Own and grow advocacy programs across ServiceTitan, Aspire, and FieldRoutes.
• Recruit advocates and connect them to opportunities to share expertise.
• Partner with Sales, Customer Success, Marketing, Events, and other teams to align programs with priorities.
• Manage end-to-end reference processes from recruitment to scheduling and fulfillment.
• Scale advocacy initiatives using program data and customer insights.
• Grow Aspire Ambassadors and FieldRoutes Pathfinder Network programs.
• Develop relationships with advocates to identify compelling stories and opportunities.
• Collaborate with Marketing and Content teams to develop customer stories for various formats.
• Use AI tools to accelerate research, insights, and workflow automation.
• Measure advocacy health, identify gaps, and recommend improvements.

Skills

Customer advocacy

Relationship building

Project management

Written communication

Verbal communication

Cross-functional collab

Analytical skills

AI tools

CRM tools

Independent work

Team leadership

Tools

Salesforce

Google Workspace

Slack

Job description

ServiceTitan’s Customer Advocacy team brings the voice of our customers to life through references, customer stories, advocacy communities, events, and programs that connect our customers with one another and the broader industry.

As a Senior Customer Advocacy Specialist , you’ll own and grow key advocacy programs across ServiceTitan, Aspire, and FieldRoutes. You’ll build strong relationships with customer advocates, connect them to meaningful opportunities to share their expertise, and partner across the business to ensure customer proof supports our most important priorities.

You’ll use customer insights, program data, and AI to identify opportunities to scale what’s working, develop new approaches to increase participation and engagement, and strengthen the impact of advocacy across the businesses you support.

Own the advocacy strategy and day-to-day execution for assigned ServiceTitan customer segment(s), Aspire, and FieldRoutes , serving as a key partner for customer references, advocate recruitment, customer content, events, and branded advocacy programs.

Own the end-to-end reference process across assigned audiences, from identifying and recruiting the right advocates through outreach, matching, scheduling, and follow-through, while driving strong fulfillment times and influenced revenue.

Develop and execute strategies to scale existing advocacy programming , using program performance, customer insights, and business priorities to increase advocate recruitment, engagement, participation, and contributions.

Own and grow the Aspire Ambassadors and FieldRoutes Pathfinder Network programs, including recruitment, customer engagement, ongoing programming, and initiatives designed to increase the value and impact of each community.

Build and grow assigned ServiceTitan advocacy motion(s) , including customer references, events, recruitment, and other opportunities for customers to engage and advocate for ServiceTitan.

Develop strong relationships with advocates and proactively identify customers with compelling experiences, expertise, and business outcomes that can support references, marketing content, events, research, and other advocacy opportunities.

Own customer identification and sourcing for content opportunities, partnering with Marketing and Content teams to bring customer stories from initial identification through development and completion.

Partner cross-functionally with Sales, Customer Success, Marketing, Demand Generation, Events, and other stakeholders to understand business priorities, identify advocacy needs, and develop programs that activate customers against those opportunities.

Support and contribute to the strategy and execution of customer review programs for Aspire and FieldRoutes, partnering with cross-functional teams to maintain a healthy flow of customer feedback and positive reviews.

Use program data and reporting to evaluate advocacy health, identify coverage or engagement gaps, measure business impact, and recommend opportunities for continued growth.

Leverage AI tools as a core part of how you work , using them to accelerate customer and account research, identify potential advocates and stories, uncover insights, improve reporting, automate workflows, and scale successful programs.

Develop repeatable processes, documentation, and program frameworks that allow successful advocacy initiatives to scale while maintaining a strong customer experience.

Serve as a senior member of the Customer Advocacy team by sharing best practices, contributing to team-wide initiatives, and providing guidance and support to other team members when needed.

2-3 years of experience in customer advocacy, customer marketing, customer success, community, lifecycle marketing, or a related field.

• Experience independently managing and growing customer-facing programs, with the ability to move between strategy, program development, and hands‑on execution.
• Strong relationship‑building skills and the ability to establish trust with customers, including senior customer stakeholders and highly engaged advocates.
• Excellent written and verbal communication skills, with experience influencing and collaborating across Sales, Customer Success, Marketing, Events, and other cross‑functional teams.
• Strong project management skills with the ability to independently manage multiple programs, stakeholders, deadlines, and priorities.
• Experience identifying compelling customer stories and connecting customer experiences and outcomes to broader marketing and business priorities.
• Strong analytical skills with the ability to interpret program data, identify trends and gaps, and translate insights into actionable recommendations.
• Proficiency with generative AI tools and demonstrated ability to apply AI to research, analysis, content development, workflow automation, and day‑to‑day productivity.
• Experience with CRM and customer advocacy tools, such as Salesforce, as well as collaboration and productivity platforms such as Google Workspace and Slack.
• Ability to operate independently in an evolving environment while remaining highly collaborative, customer‑focused, and accountable for results.

We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We use technology, including automated and AI‑assisted tools, to support certain aspects of our recruitment process. Here’s how we’ll support you in doing some of the most impactful work of your career:

Flextime, recognition, and support for autonomous work : Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Company‑paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.

Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

We comply with all applicable minimum wage laws. International Compensation for candidates residing outside the United States will vary by location and will be discussed during the hiring process. Actual compensation within a range is determined by factors including relevant experience, skill set, qualifications, and performance. In addition to base salary, our total compensation package includes an annual bonus, equity, and a holistic suite of benefits.