(Senior) Creative Strategist

TubeScience; Los Angeles (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading performance video agency is seeking a Senior Creative Strategist to drive the creative performance of key client accounts. In this role, you will develop data-driven strategies, craft compelling ad copy, and collaborate with production teams to create engaging video ads. Ideal candidates have over 5 years of experience in creative strategy and performance marketing, with proven success in direct response advertising. Join a rapid-growth company where your work drives measurable results and revenue impact.

Qualifications

• 5+ years of experience in creative strategy or performance marketing.
• Proven paid social or direct response creative experience.
• Ability to interpret platform data into actionable direction.
• Exceptional communication skills in writing and verbally.
• Strong project management skills across multiple clients.

Responsibilities

• Develop data‑backed creative strategies using platform insights.
• Conduct consumer and competitor research to inform strategies.
• Write high‑converting scripts and ad copy for digital platforms.
• Collaborate with teams to execute creative vision.
• Analyze creative test results for continuous improvement.
• Own weekly strategic planning for client accounts.
• Provide strategic feedback aligned with performance goals.

Skills

Creative strategy development

Performance marketing

Direct response advertising

Analytical skills

Platform fluency (Instagram, TikTok, Facebook)

Meta Ads Manager

Communication skills

Project management

Strong learning ability

Google Suite proficiency

Tools

Meta Ads Manager

TikTok

YouTube

Snapchat

Google Sheets

Excel

Job description

Seeking a Data-Driven Creative Strategist to Scale High-Impact Video Campaigns at TubeScience

👤 Reports to: Creative Strategy Lead

TubeScience is the leading performance video agency, blending world‑class creative with real‑time data to drive measurable growth.

We produce thousands of performance‑driven video ads every month for top DTC brands and Fortune 500 companies—constantly testing, learning, and optimizing to win in‑feed.

Our culture is built on speed, accountability, and results.

We don’t sell decks — we sell outcomes.

💡 The Role

We’re looking for a Senior Creative Strategist to own the creative performance of 1–3 key client accounts at TubeScience. This is a hands‑on strategy role for a proven creative thinker who lives at the intersection of data and storytelling.

You’ll drive revenue growth by developing creative strategies rooted in consumer insights, platform data, and competitive intelligence — then collaborating with our Production and Post‑Production teams to bring those strategies to life in scroll‑stopping, conversion‑driving video ads.

This role is ideal for someone who thrives on iteration, understands what makes content work in‑feed, and knows how to turn creative hypotheses into scalable wins.

🎬 What You’ll Do

• 🧠 Develop data‑backed creative strategies using insights from Meta Ads Manager, TikTok Ads Manager, and proprietary performance data
• 🔍 Conduct deep consumer, product, and competitor research to identify winning angles and messaging frameworks
• ✍️ Write high‑converting scripts and ad copy for video and static creative across Meta, TikTok, YouTube, and Snapchat
• 🎥 Collaborate cross‑functionally with Production, Post‑Production, and Strategy leadership to execute on creative vision
• 📊 Analyze creative test results and iterate rapidly based on what’s working (and what’s not)
• 📈 Own weekly strategic planning for your client accounts — identifying top performers, spotting trends, and driving continuous improvement
• 🗣️ Give clear, strategic feedback to creative teams that aligns to performance goals and brand voice

📊 Qualifications

• 5+ years of experience in creative strategy, performance marketing, or direct response advertising
• 🎯 Proven paid social or DR creative experience — bonus points for work samples that show performance impact
• 🧠 Analytical and creative — you can interpret platform data and translate it into actionable creative direction
• 📱 Deep platform fluency — you’re a daily user of Instagram, TikTok, or Facebook and understand what performs in‑feed
• 📈 Hands‑on experience with Meta Ads Manager and ideally other platforms like TikTok, YouTube, or Snapchat
• ✍️ Exceptional communication skills — you can articulate complex ideas clearly and persuasively, in writing and verbally
• ⚙️ Strong project manager — you juggle multiple clients, hit deadlines, and adapt quickly to shifting priorities
• 🚀 Fast learner — you absorb training, execute new skills quickly, and thrive in high‑velocity environments
• 💻 Comfortable in Google Suite (Docs, Sheets, Slides) and bonus for advanced Google Sheets/Excel skills

🚀 Join a company in rapid growth mode — we scaled from 250 to 400+ employees in 12 months while staying bootstrapped and profitable.

🏆 Work with category‑leading brands and see your creative strategies drive real revenue impact.

🎥 Collaborate with world‑class creative and production talent in a culture that rewards testing, learning, and winning.

🧠 Performance‑driven environment where your work is measured by outcomes, not output.

⚡ If you know how to turn creative insights into conversion wins and want to build performance creative at scale — we want to meet you.

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Please provide a portfolio with your direct response copywriting skills as well as digital ad campaigns for Direct to Consumer (D2C) brands that land on Meta and/or TikTok. *