Senior Creative Lead (Freelancer)

WITHIN; New York (NY); On-site; USD 41,000 - 117,000; Full time

Job summary

WITHIN, a Performance Branding company, seeks a Senior Creative Lead to ideate, design, and craft digital narratives for clients’ paid and organic content. Lead end-to-end content creation, mentor creatives, and ensure campaigns meet ambitious engagement metrics in a lean, fast-paced environment.

Based in New York, this freelance role offers exposure to iconic brands, collaboration with a dynamic team, and opportunities to push boundaries with AI-assisted workflows and in-studio shoots.

Qualifications

• Solid track record of 5-6 years in creating and producing paid and organic social content.
• Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) and modern design tools.
• Strong digital design portfolio across static and motion design for digital ad placements and campaigns.
• 3+ years planning and running in-studio shoots, from setup to lighting and capture.
• A holistic understanding of the social media landscape and ability to adapt trends to brand narratives.
• Excellent communication skills with clients and internal stakeholders.
• Production budget management: ability to bid, forecast, and reconcile budgets.

Responsibilities

• Craft content with intent, shaping client visual identity, voice, and ethos to boost engagement.
• Brainstorm, plan, produce, edit, and write copy for content in a lean structure.
• Monitor trends and translate them into brand narratives for relevance and innovation.
• Oversee post-production and QA: video edits, image selection, retouching, quality checks.
• Manage multiple projects with tight schedules and iterative feedback.

Skills

Content ideation

Multidisciplinary design

Communication with clients

Project management

Tools

Adobe Creative Suite

Premiere Pro

Photoshop

After Effects

Figma

CapCut

Job description

About the Role:

At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we’re looking for a Senior Creative Lead who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong digital ad portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content. We’re looking for someone that’s interested in pushing the boundaries to work in a lean structure and help grow both our clients as well as our team.

Key Responsibilities

• Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving out clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
• Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
• Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation. When a trend surfaces, you’re already brainstorming how to adapt it to our unique brand narrative.
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters.
• Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.

Essential Qualifications

• Solid Track Record: 5-6 years experience, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
• Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut. Photo+Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
• Strong Design Capabilities: Strong digital design portfolio, encompassing static and motion design across digital ad placements and campaigns
• Studio Proficiency: Over 3+ years planning/running in-studio shoots. This entails everything from setting up the perfect shot to ensuring the lighting captures our clients’ energy.
• Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
• Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial.
• Rapid Adaptability: A dynamic environment isn’t a challenge but an opportunity. This role demands proactive problem-solving and an innate drive.
• Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must.
• Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must.

Nice-to-haves

• Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus
• Retouching: Photo retouching a plus
• Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling
• Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits, that’s awesome.
• Fashion/Retail Production: Experience generating content for retail and/or fashion brands definitely a plus as well.

We offer a competitive rate based on education, experience, and skills level ($22-$95)

• Level 1 - $22-$36
  • Level 1 - Possesses essential capabilities.
• Level 2 - $36-$51
  • Level 2 - Possesses developing capabilities.
• Level 3 - $51-$66
  • Level 3 - Possesses notable capabilities.
• Level 4 - $66-$81
  • Level 4 - Possesses strong capabilities.
• Level 5 - $81-$95
  • Level 5 - Possesses advanced capabilities.

As this is a freelancer role, hours can fluctuate weekly.

About WITHIN

WITHIN is the world’s first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry’s and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.

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Locations

• New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States
• Bogotá: WeWork Av. Carrera 19 #100-45 Usaquén, Piso (Floor) 10, Bogotá, Distrito Capital de Bogotá 110111, Colombia
• Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México

AI-Assisted Screening Notice

As part of our initial application review process, we may use an AI-assisted tool to help compare skills and job titles from your resume with the requirements of the role. This tool evaluates information based on contextual relevance and is used only to support our manual review process. It is not used to make hiring decisions. If you are a resident of New York City and would like to request an alternative evaluation process or a reasonable accommodation, please contact us at 315-533-2388.