Senior Creative Director, Athletic

Lululemon Athletica; Santa Monica (CA); On-site; USD 194,000 - 255,000; Full time

Benefits offered by this job

Health & dental benefits

Paid time off

Retirement plan matching

Parental top-up

Development courses

Mentorship programs

Job summary

Lululemon Athletica seeks a senior creative leader to drive global brand creative output across campaigns, identity and channels from the Store Support Centre. You will define strategy, guide agencies, and shape storytelling that differentiates the brand in a fast-paced retail environment.

You will lead cross-functional teams, oversee planning and resourcing, and report to senior leadership while ensuring on-time, on-budget delivery and a growth-focused, inclusive culture.

Qualifications

• 15-18 years experience in creative leadership
• Agency and in-house experience
• Client-side experience and market research

Responsibilities

• Elevate Global Brand Creative output across Campaigns, Activities, Branded Initiatives, Identity and Channels
• DefineCreative Strategy across Activities and Platforms
• Identify brand storytelling opportunities and collaborate with cross-functional teams
• Manage Tier 1 & 2 global agencies and track performance data
• Lead planning, budgeting and resourcing for yearly planning (AOP)

Skills

Experience managing teams

Market research & insight

Client-side experience

Agency and in-house experience

Cross-functional collaboration

Education

BA, BFA, MA, or MFA in Arts/Fine Arts or similar

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we're in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind/body/community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long-term concepts, and obsessing our craft.

core responsibilities

CREATIVE OVERSIGHT

• Responsible for elevating Global Brand Creative output across Campaigns, Activities, Branded Initiatives, Identity and Channels (The Omni Experience)
• Define's Creative Strategy (Across Activities and Platforms)
• Identifies Brand Creative opportunities for consistency across channel
• Partners with Brand to identify brand and product storytelling opportunities
• Identifies, manages and directs Tier 1 & 2 global agencies
• Uses market trends, consumer need, and competitive landscape and to support creative strategies
• Tracks brand & campaign performance and can interpret data to influence larger creative strategies
• Responsible for influencing and collaborating with cross-functional and regional executive teammates
• Direct Visual Centers (Global)

PLANNING & RESOURCING

• Work with cross-functional executives and leads to set project deadline and content goals
• Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmap
• Identifies resource and timeline gaps and calendar efficiencies with team and key executive counterparts
• Key input, driver and editor of budgetary, resource and project/initiative needs for yearly planning (AOP)
• Responsible for executing on-time and on-budget
• Develops Global Creative Initiatives based on Project and Business Needs

MANAGEMENT

• Identifies opportunities for professional development growth to the team
• Inspires teams - Pushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)
• Reports progress of projects at major stages to SVP Brand Creative

qualifications

• 15-18 years experience
• BA, BFA, MA, or MFA Degree in Arts/Fine Arts or similar
• Agency and In-House Experience
• Client-side Experience
• Experience managing teams
• Market research & Insight gathering experience

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this positionis from $194,300-$255,000 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings , subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.