Senior Creative Director

Cencora, Inc.; Williamsport (Lycoming County); On-site; USD 150,000 - 235,000; Full time

Benefits offered by this job

Medical, dental, vision care

Backup dependent care

Adoption assistance

Infertility coverage

Family building support

Behavioral health solutions

Paid parental leave

Paid caregiver leave

Training programs

Professional development resources

Mentorship programs

Employee resource groups

Volunteer activities

Wellness benefits

Job summary

Cencora University is building a modern learning experience and needs a Senior Creative Director to shape how people experience learning across the enterprise. You will lead creative vision, learning product design, and delivery with a focus on AI-native innovation and measurable impact.

You will own the end-to-end learning lifecycle, guiding architecture, design, production, facilitation, and evaluation. This role partners with HR, L&D, and enterprise portfolio leads to translate strategy into

Qualifications

• 12+ years of progressive experience in learning and development, creative direction, or related field.
• 7+ years leading multidisciplinary teams in a formal people-leadership role.
• Experience applying generative AI and AI-enabled workflows in learning, content, or talent solutions.
• Strong consulting, strategic thinking, and executive stakeholder management skills.

Responsibilities

• Set creative vision, design standards, and quality across learning experiences.
• Define content architecture and design system for modular, personalized components.
• Lead modernization of learning modalities and delivery to scale impact.
• Drive AI-native design and production to improve speed, quality, and cost.
• Run the Learning Innovation Studio as an enterprise lab for pilots and measurement.

Skills

Creative vision

Executive stakeholder management

AI-enabled workflows

Learning experience design

Delivery leadership

Portfolio of shipped learning

Healthcare/regulatory experience

Education

Bachelor’s degree in relevant field

Master’s preferred

Tools

ElevenLabs

Synthesia

HeyGen

Articulate

Adobe Creative Cloud

Figma

LMS

LXP

xAPI

WCAG

Job description

Cencora University is building a modern learning experience and needs a Senior Creative Director to shape how people experience learning across the enterprise. In this role, you will lead creative vision and learning product design and build, with a strong focus on delivery quality, AI-native innovation, and measurable impact.

Role overview

You will own the end-to-end learning product lifecycle, guiding work from consultation and intake through architecture, design, production, facilitation, delivery, measurement, and continuous improvement. As part of an integrated organization spanning learning experience design, facilitation, learning innovation, and instructional design, you will help modernize learning and drive innovation that scales.

What you will do

• Set creative vision, design standards, and quality expectations for every Cencora University learning experience.
• Define the portfolio’s content architecture and design system, including modular reusable and personalized components, appropriate modality selection, and a consistent on-brand standard across learning types.
• Lead modernization of learning by redesigning modalities, content structures, and key consumption touchpoints, and by placing learning where people already are.
• Drive AI-native design and production using generative AI, synthetic media, AI assistants, personalization, and automated workflows to improve speed, quality, scale, and cost.
• Run the Learning Innovation Studio as an enterprise lab for piloting new formats and tools, measuring results, scaling what works, and retiring what does not.
• Establish standards and controls to keep AI-enabled products accurate, accessible, brand-aligned, and responsibly developed, serving as the enterprise voice on learning innovation to HR and business leadership.
• Partner with business leaders, HR business partners, business L&D teams, and enterprise portfolio leads to diagnose capability needs and translate priorities into learning strategies and solutions.
• Lead learning consultation and intake by challenging assumptions, recommending appropriately sized approaches, balancing impact with learner needs, scalability, and cost, and knowing when a simpler solution is sufficient.
• Translate enterprise capability strategies (manager development, AI education, business acumen, critical thinking, team effectiveness) into high-quality learning experiences.
• Champion exceptional delivery and facilitation across personas (frontline employees, mid-level managers, senior executives, subject matter experts), supporting in-person, virtual, and digital environments across regions.
• Ensure global faculty and business liaisons can deliver consistently and with impact, including personal facilitation at executive level when needed.
• Treat learner and sponsor experience as a service, connecting feedback from learners, facilitators, and sponsors back into product refinement.
• Collaborate with Operations, Measurement & Evaluation, and technology teams to embed evaluation into product design and improve visibility into effectiveness, adoption, and business value.
• Use learner feedback, performance data, and emerging analytics to determine what to build, refresh, scale, and retire.
• Build scalable practices, reusable assets, and AI-enabled workflows to raise throughput, while owning budget, external partners, agencies, and creative technology investments.
• Lead and develop a multidisciplinary leadership team, building bench strength, development paths, and succession across facilitation, creative and learning experience design, and instructional design.
• Represent Cencora University’s design, innovation, and delivery agenda in Enterprise Talent & Learning planning and enterprise forums focused on the future of work and learning.

What you bring

• Bachelor’s degree in visual design, film, instructional design, learning sciences, educational technology, design, communications, business, or a related field, or equivalent professional experience; master’s preferred.
• 12+ years of progressive experience in learning and development, creative direction, learning experience design, digital product or content development, or a related discipline.
• 7+ years leading multidisciplinary teams, including managers and senior-level professionals, in a formal people-leadership role.
• Proven record setting creative direction and leading end-to-end design, production, and delivery of enterprise-scale learning or digital experiences across multiple modalities.
• Demonstrated success partnering with senior executives, translating complex business needs into learning and performance solutions, and the consulting skill to challenge, shape, and sometimes decline requests.
• Hands-on experience applying generative AI and AI-enabled workflows as a practitioner in learning, content, or talent solutions.
• Experience leading or working closely with a facilitation or faculty organization, with credibility presenting to and facilitating with executive audiences.
• Experience partnering with measurement, analytics, operations, and technology teams, including ownership of budgets, agencies, and vendor relationships.
• Deep knowledge of learning experience design, adult learning, behavior change, storytelling, visual and multimedia production, and learning technology ecosystems including LMS, LXP, xAPI, and accessibility standards such as WCAG.
• Working fluency with AI and creative production tools such as ElevenLabs, Synthesia, HeyGen, Articulate, Adobe Creative Cloud, and Figma, plus generative image and video tools and emerging agentic and automation platforms.
• Exceptional consulting, strategic thinking, creative problem-solving, communication, and executive stakeholder management skills, with strong business acumen and judgment in ambiguity.
• Preferred: a portfolio of shipped learning or digital experiences with measurable results; experience in a corporate university, enterprise L&D function, creative agency or studio, or consulting environment serving Fortune 500 clients; experience in healthcare or another regulated, distributed operating environment.

Technologies

• Generative AI, Synthetic media, AI assistants, Personalization, Automated workflows
• ElevenLabs, Synthesia, HeyGen
• Articulate, Adobe Creative Cloud, Figma
• LMS, LXP, xAPI, WCAG

Compensation

$150,000 - 235,070 per year (salary range reflects a national average and may vary by locale). This role is located in Pennsylvania (onsite).

Benefits

• Medical, dental, and vision care
• Backup dependent care
• Adoption assistance
• Infertility coverage
• Family building support
• Behavioral health solutions
• Paid parental leave
• Paid caregiver leave
• Training programs
• Professional development resources
• Mentorship programs
• Employee resource groups
• Volunteer activities
• Comprehensive suite of benefits focused on physical, emotional, financial, and social aspects of wellness

Cencora is affiliated with AmerisourceBergen Services Corporation.