Senior Creative Director

Onni Group of Companies; Lakeland (FL); On-site; USD 104,000 - 127,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits package

Annual education allowance

Referral program

Team-building events

Gym access

Employee discounts

Job summary

Onni Group of Companies seeks a Senior Creative Director to lead the creative vision and editorial direction for our diverse portfolio, turning complex projects into clear, compelling content. Based in Vancouver, you will guide video and content strategy across real estate, hospitality, and technology ventures.

You will build and lead a production team, partner with Marketing, Sales, Leasing and Hospitality, and drive AI-enabled workflows to scale creative output while maintaining brand

Qualifications

• 7+ years of experience in video production, content creation, or creative direction.
• 2–3 years in a leadership role managing a creative team.
• Strong storytelling and ability to translate business objectives into visual content.

Responsibilities

• Define stories to tell and how to bring them to life.
• Lead video, podcast and other storytelling initiatives.
• Oversee end-to-end production across campaigns, properties and launches.
• Build and mentor a team of videographers, editors, photographers and content creators.
• Set standards and production workflows, manage budgets and schedules.

Skills

Video production

Content creation

Creative direction

Team leadership

Storytelling

Analytics

Platform knowledge

Education

Bachelor's degree in Film/Marketing/Communications or related field

Tools

AI-assisted content tools

Job description

Job Description

ONNI Group is hiring a Senior Creative Director in Vancouver to lead the creative vision and editorial direction for Onni, turning complex projects and portfolio stories into clear, compelling content people want to watch. Join one of the largest privately owned real estate companies in North America. For over half a century, we’ve been building communities for people to live, work, and play – spanning real estate development and construction, commercial property ownership and management, hospitality, and a growing presence in venture capital and technology. Our expertise reaches across major North American cities including Los Angeles, Seattle, Chicago, Phoenix, Toronto, and Vancouver. To date, we’ve developed, built, and now own or manage well over 50 million square feet of residential, office, retail, and industrial space – including more than 15,000 homes and 11,200 rental apartments – with another 28 million square feet underway across our markets. Employing thousands of people across North America, Onni continues to diversify beyond our real estate roots, including through Grey Owl, our technology company delivering managed IT, AI-driven security, and smart building solutions to commercial properties across North America.

In 2009, Onni entered the hospitality space with Level Hotels & Furnished Suites, and our portfolio has since grown to various hotels in Vancouver, Chicago, and Seattle, with plans to add and grow more. We’ve also expanded into dining, with restaurant concepts including Capo & The Spritz and Solette in Vancouver and Chicago, Fora in Chicago’s Fulton Market, and Dialtone, our coffee-by-day, wine-by-night concept.

At Onni, you’ll learn from experienced professionals across every part of our business, take on real responsibility early, and have clear room to grow – whether your path is in commercial real estate, hospitality, or the technology and innovation shaping what comes next.

Perks & Benefits

• Competitive pay and a comprehensive benefits package.


• Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.


• Annual education allowance.


• Generous referral program.


• Fun and collaborative company culture with lots of team-building events.


• Local discounts at restaurants, clothing stores, personal training, and more.


• Free access to a fully equipped gym.


• Friends and Family rates for hospitality brands.

What You Will Do

• The essential functions include, but are not limited to the following:


• Define which stories to tell and how to bring them to life.


• Maintain a consistent voice across content, brand and paid advertising.


• Lead the development of video, podcast and other storytelling initiatives.


• Build and oversee a small team of in-house talent and trusted production partners.


• Identify and implement AI and automation tools that complement the human team, streamline production and scale creative output.


• Set creative standards and guide production to deliver quality content at scale.

Creative leadership

• Lead the creative vision and execution of video and content strategy across Onni Group's full business portfolio, including real estate development and sales, commercial and rental properties, hospitality brands and other ventures.


• Partner with Marketing, Sales, Leasing and Hospitality teams to translate business objectives into compelling visual content and campaigns.


• Establish and maintain brand and visual guidelines for video and content across all Onni business lines, ensuring consistency across diverse portfolios spanning real estate, hospitality and technology.

Production and team

• Oversee end-to-end video and photo production for marketing campaigns, property and project launches, social media and brand storytelling across all markets.


• Build, lead and mentor a team of videographers, editors, photographers and content creators, setting creative standards and production workflows.

Platforms and performance

• Own Onni's video and social media content strategy across platforms (TikTok, Instagram, YouTube and others), ensuring a consistent, elevated brand voice while staying ahead of platform trends.


• Analyze content performance across platforms and use data-driven insights to refine creative strategy and improve engagement.


• Stay current on emerging content formats, platforms and production technology, including AI-assisted content tools, and bring innovative approaches to Onni's content strategy.

Operations and budget

• Develop and manage the creative production calendar, ensuring deliverables are produced on time and within budget across concurrent projects and properties.


• Manage creative budgets, equipment and vendor contracts related to video and content production.


• Travel to Onni properties and hospitality locations across North America as required to support shoots and productions.

What You Will Bring

• 7+ years of experience in video production, content creation, or creative direction, with at least 2–3 years in a leadership role managing a creative team.


• Proven track record leading video, photo, and multi-platform content strategy at scale, ideally across multiple brands or business lines.


• Strong storytelling instincts, with demonstrated ability to translate business objectives (real estate, hospitality, or similar) into compelling visual content and campaigns.


• Hands-on experience managing end-to-end production workflows, including budgets, schedules, vendor/equipment contracts, and cross-functional partners (Marketing, Sales, Leasing, Hospitality).


• Deep knowledge of social and video platforms (TikTok, Instagram, YouTube) and what drives performance on each, with experience using analytics and data to refine creative strategy.


• Experience building and mentoring a team of videographers, editors, photographers, and content creators.


• Familiarity with AI-assisted content and production tools, with a track record of adopting new technology to scale creative output efficiently.


• Excellent organizational skills, with the ability to manage multiple concurrent projects and productions across markets.


• Bachelor's degree in Film, Marketing, Communications, or a related field, or equivalent professional experience.


• A valid driver's license is required, along with the ability and willingness to travel to Onni properties and hospitality locations across North America as needed to support shoots and productions.

Salary Range

$115,000

About The Company

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

Onni

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws.

All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.