Senior Copywriter

Simpson Strong-Tie Company Inc.; Plano (TX); Remote; USD 84,000 - 105,000; Full time

Benefits offered by this job

Quarterly bonuses/commission

Medical, dental, vision benefits

Retirement contributions

Employee stock purchase plan

Paid holidays and time off

Disability and life insurance

Job summary

Simpson Strong-Tie Company Inc. in Plano, TX is seeking a Senior Copywriter to join the Marketing Communications team. You’ll craft copy for ads, web pages, product content, scripts, and campaigns, tailoring tone and technical detail to diverse audiences while upholding the brand voice.

You’ll collaborate with subject-matter experts and stakeholders across multiple departments to transform information into engaging, resonant content that builds brand awareness and customer loyalty.

Qualifications

• Experience crafting copy for ads, literature, email, blogs and websites.
• Ability to tailor messaging and tone for diverse audiences while maintaining brand voice.
• Strong editing skills and attention to grammar and style.

Responsibilities

• Copywriting for ads, literature, email, blogs, articles, video and websites (70%).
• Develop campaign messaging briefs and guide content across channels.
• Collaborate with internal stakeholders to refine copy and finalize deliverables.
• Interview clients and experts to generate creative ideas.
• Research topics and translate complex product details into clear marketing language.
• Create voiceover scripts for video and apply SEO techniques.

Skills

Copywriting

Content strategy

Editing and proofreading

Job description

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures. Learn about our company culture directly from our team.

YOU As Senior Copywriter

You’ll support the Marketing Communications team by crafting copy for ad campaigns; messaging briefs; internal communications; product content for web pages; headlines and taglines; new product names; scripts for promotional and instructional videos; content for fliers, brochures, blog posts, case studies and other marketing content. You’ll rely on your creativity, your curiosity and your strategizing and collaborative skills as you work with subject-matter experts and stakeholders across multiple departments and product lines to transform information and ideas into effective, compelling content. Your comprehensive understanding of numerous target audiences and deep knowledge of company style will allow you to tailor engaging and resonant copy that builds brand awareness and customer loyalty— while striving for clarity, concision, grammatical accuracy and a consistent brand voice throughout all company materials.

WHAT YOU’LL BE DOING (% of time)

• Copywriting (70%)
  • Conceive, write and produce clear, accurate and engaging content for a variety of target audiences and purposes, tailoring messaging, tone and level of technical detail to meet the needs of each audience, including copy for ads, literature, email, blogs, articles, video and websites
  • Producing and publishing articles that market the company and its products
  • Determine what makes products appealing to our target audiences
  • Develop compelling new creative and messaging concepts to inform, educate or persuade target audiences
  • Craft comprehensive campaign messaging briefs and copy to guide content development across all marketing channels, with an understanding of the unique characteristics, conventions and audience expectations of each channel (LinkedIn, Instagram, etc.)
  • Ensure cohesive campaign messaging throughout all collateral
  • Research, interpret and translate complex product and technical information into clear, compelling marketing language that is accessible to the intended audience
  • Create and present voiceover scripts for video
  • Utilize search engine optimization techniques; incorporate prominent key words into copy
  • Maintain brand voice and adhere to company style guide
• Content Strategy and Collaboration (20%)
  • Work closely with Communications Content Manager to develop strategic content for marketing campaigns, monitor content-related metrics and identify areas for content improvement
  • Identify cross-promotional opportunities
  • Collaborate with internal stakeholders to understand project objectives, to create and refine copy, and to finalize deliverables
  • Interview clients and experts to generate creative ideas
  • Work with Creative Director and design team to conceptualize and develop effective marketing campaigns
  • Explore various marketing angles and concepts — visual and verbal elements in tandem — with the content and creative teams
  • Research relevant industry topics to identify new content
• Copy Editing and Proofreading (10%)
  • Check all copy for spelling and grammar errors before delivery
  • Revise, edit and proofread content as needed
  • Consult with Senior Copy Editor to stay current on company style updates and to resolve outstanding style issues

TRAVEL REQUIRED

This position doesn’t require domestic or international travel.

WORK STATUS & LOCATION

This full-time, exempt position is fully remote, based at our Home Office in Plano, TX.

RELOCATION

Relocation is not available for this position.

PAY

PAY $84,400 - $105,000 / year

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.

WORK ENVIRONMENT

This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.

REWARDS AT SIMPSON STRONG-TIE

We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.

Quarterly Bonuses/Commission

You will be eligible for either a bonus or commission, paid on a quarterly basis.

Benefits

• medical
• dental
• vision
• retirement contributions
• employee stock purchase and bonus plans
• pay for holidays
• vacation
• sick days
• funerals and jury duty
• years of service awards
• employee discounts
• employee referral bonuses
• charitable contribution matching
• education reimbursement
• and more.

View benefit plan details here: https://benefits.strongtie.com/.

In keeping with our values and commitment to diversity, equity, and inclusion in our communities, we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit, and our business needs. Please note all job offers are contingent upon a successful drug screen and criminal background check, in accordance with applicable local, state, and federal laws.

Company: Simpson Strong-Tie Company Inc. Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.

We’re always looking for talented people to join our team. If you don’t see a current opening that matches your skills but want to stay in the loop for future opportunities, introduce yourself! We’d love to learn more about you and keep you in mind for the right role.

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