SENIOR COPYWRITER

Publicis Groupe Holdings B.V; Philadelphia (Philadelphia County); On-site; USD 79,000 - 115,000; Full time

Job summary

An innovative agency is seeking a Senior Copywriter to craft compelling pharma-focused visual materials for integrated marketing initiatives. This role requires a blend of creativity and strategy, working collaboratively with a dynamic team to produce impactful messages across various channels. Ideal candidates will have a strong background in pharma writing and a passion for developing engaging content that resonates with diverse audiences. Join a forward-thinking organization that values inclusivity and creativity, and contribute to projects that make a meaningful difference in the healthcare space.

Benefits

Medical Coverage

Dental Insurance

Vision Insurance

401K

Parental Leave

Tuition Reimbursement

Flexible Time Off

Qualifications

• 4-7 years' experience in a creative agency, preferably in pharma writing.
• Strong understanding of marketing principles and cross-channel initiatives.

Responsibilities

• Collaborate with creative teams to develop concepts and copy directions.
• Ensure consistency with brand guidelines and project objectives.

Skills

Pharma Writing

Creative Concept Development

Cross-Channel Marketing

Communication Skills

Education

Bachelor's Degree

Job description

Digitas Health is the Agency of Now : the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network,

Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris : FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web : www.digitashealth.com | Facebook : www.facebook.com / digitashealth| Twitter : www.twitter.com / digitas_health

Overview

We're searching for a Senior Copywriter of Creative who will concept, design, and execute innovative pharma-focused visual materials for integrated, cross channel initiatives including : large web initiatives, online advertising, digital marketing and broadcast, when applicable. Individuals should possess strong conceptual and 360-campaign development skills and an ego-less approach to elevating the agency's creative offerings and brand work.

Responsibilities

• Collaborate with creative team members to determine concept, brand and copy directions
• Ensure copy tone and style are consistent with brand and style guidelines
• Interact with project teams to understand business objectives and audience demographics
• Translate concepts into effective messages
• Contribute to brainstorming and creative brief development
• Work on multiple projects simultaneously and juggle writing demands
• Possess strong communication skills with a positive attitude
• Support more senior creative leads, and mentor and partner with those more junior
• You leverage the components of relevance in every program that you work on, checking alignment of relevance constantly and report misalignment to your team's lead(s)
• You know the goals of every program that you work on and communicate those goals to the team consistently
• You understand the needs, motivations, and aspirations relevant to your audiences

Qualifications

• Four year degree
• 4-7 years' experience, preferably within a creative agency space
• HCP pharma writing experience is required for this position
• Solid understanding of marketing and advertising principles
• Strong experience on large cross-channel and / or direct marketing initiatives across mediums
• Experience with online and offline media preferred
• Candidate must be open to travel as needed

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [emailprotected] .

Compensation Range : $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5 / 28 / 2025.

All your information will be kept confidential according to EEO guidelines.

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