Senior Copywriter

DAZN; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Paid time off

401(k) retirement plan

Parental leave

Dental and vision coverage

Learning and development resources

Job summary

DAZN is seeking a Senior Copywriter to lead voice and messaging for NHL, MLB, and NBA campaigns. You will craft brand campaigns, broadcast scripts, social copy, and sponsorship activations, while partnering with Creative Director and global leadership.

This senior, self-directed role requires protecting the craft under fast deadlines and strong presentation skills. You will collaborate across teams, ensure brand guideline compliance, and contribute to new-business pitches.

Qualifications

• 5–8+ years of professional copywriting experience with a sports brand emphasis.
• Experience writing for major sports leagues, teams, or sports-adjacent brands preferred.
• Ability to develop campaign ideas and messaging platforms, not just execute briefs.
• Exceptional range across formats: long-form storytelling, broadcast scripts, and concise social copy.

Responsibilities

• Lead copywriting across NHL, MLB, and NBA campaigns, spanning brand platforms, scripts, social copy, out-of-home, and sponsorship activations.
• Develop campaign concepts and messaging platforms with Creative and design teams.
• Adapt tone and voice across league identities and sponsor voices.
• Present concepts and copy to DAZN leadership and client/league stakeholders, with clear rationale.
• Collaborate with Motion Design, Video Editing, and Art Direction to ensure cohesive ideas.

Skills

Copywriting

Sports branding

Campaign concepts

Presentation skills

Job description

Senior Copywriter

Department: RS-803 - Content - P&E - Creative Services

Employment Type: Permanent - Full Time

Location: US - New York

Description

DAZN is looking for a Senior Copywriter to lead voice and messaging across our NHL, MLB, and NBA campaign work. You'll write everything from big-swing brand campaigns and broadcast scripts to sharp, scroll-stopping social copy and sponsorship activations — setting the tone that motion, design, and edit teams build around.

This is a senior, largely self-directed role. You'll partner directly with Creative Director in market, as well as the global creative leadership within DAZN. The ideal candidate will be someone who protects the craft of the work under fast, game-driven deadlines. You should be as comfortable pitching a campaign platform in a room as you are punching up a caption ten minutes before puck drop.

Salary Range: $90,000 - $110,000

What You'll Be Doing:

• Lead copywriting across NHL, MLB, and NBA campaigns, spanning brand platforms, broadcast/video scripts, social copy, out-of-home, and sponsorship activations
• Develop campaign concepts and messaging platforms in partnership with Creative and design teams
• Adapt tone and voice fluently across three distinct league identities — NHL, MLB, and NBA — as well as individual team and sponsor brand voices
• Present concepts and copy directly to internal DAZN leadership and client/league stakeholders, articulating creative rationale with confidence
• Partner closely with Motion Design, Video Editing, and Art Direction to ensure copy and visual language land as one unified idea
• Ensure all copy complies with DAZN brand guidelines TOV, league, team, and player-likeness usage guidelines and legal/brand approval processes
• Contribute to new-business and pitch decks, including big-idea campaign territories and tone-setting sample copy

What You'll Bring:

• 5–8+ years — of professional copywriting experience, with a portfolio strong in sports or culturally-driven brand work
• Demonstrated experience writing for major sports leagues, teams, or sports-adjacent brands (NHL, MLB, NBA, or similar strongly preferred)
• Proven ability to develop campaign ideas and messaging platforms, not just execute against a brief
• Exceptional range across formats: long-form brand storytelling, broadcast scripts, and fast, punchy social copy
• A sharp ear for each league's distinct fan culture and vernacular, and the versatility to move between them credibly
• Strong presentation skills and comfort defending creative work to Creative Directors and clients
• Experience mentoring or providing creative direction to junior writers
• Ability to work at speed on real-time, sports-calendar-driven content without sacrificing craft
• Meticulous attention to detail, brand guidelines, and approval/compliance processes

Benefits

Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.