Senior Copywriter

Knitwell Group; New Albany (IN); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer opportunities & charitable,

Health insurance & 401(k)

Employee Assistance Program

Job summary

KnitWell Group seeks a Sr. Copywriter to support the Sr. Copy Manager with creative and promotional messaging for digital channels, print materials, and product naming.

The role requires fashion-fluent writing across website, email, social, and performance marketing, with flexibility to support broader brand initiatives. Ideal candidates bring 5–6 years' experience in fashion ecommerce or publishing, a strong portfolio, and the ability to translate strategy into on-brand copy while meeting tight

Qualifications

• 5-6 years' experience copywriting in advertising, direct marketing or publishing.
• Background in fashion ecommerce/editorial; knowledge of fashion trends and language.
• Creative work portfolio.
• Strong conceptual skills tying copy to art, design, graphics and typography.
• Experience in developing direct response concepts, email marketing, and direct mail.
• Ability to multitask, pivot quickly, and meet tight deadlines.
• Self-motivated with an entrepreneurial spirit and positive attitude.

Responsibilities

• Translate brand and marketing strategy into compelling copy across digital and print.
• Maintain consistency with Lane Bryant's copy standards and proofreading quality.
• Evolve best practices and writing processes for efficiency and impact.
• Write informative, brand-right descriptions and marketing copy across channels.
• Adapt writing styles to engage diverse audiences across print and digital.
• Collaborate with cross-functional teams to craft on-brand content across channels.
• Monitor industry trends and apply them to customer relationship marketing initiatives.

Skills

Copywriting

Fashion ecommerce

Creativity

Storytelling

Social media fluency

Editing/proofreading

Team collaboration

Job description

About us

Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

This Sr. Copywriter role directly supports the Sr. Copy Manager with a focus on developing creative and promotional messaging for all digital channels including website, email, social media and performance marketing. They must also possessthe ability to flex into print, store materials,product naming, brand initiatives, inter-office materials and various other projects outside of our daily operations as needed.

Our ideal candidate is a creative writer and strategic thinker with a love of fashion, retail and shopping in an ever-changing landscape. They must be on top of fashion and cultural trends and can apply them to our storytelling across a variety of channels for maximum impact.A sharp eye for detail and strong organizational skills are a must, as well as the ability to pivot quickly and the agility to serve creative needs as they evolve.

The impact you can have

• Demonstrate expertise translating brand and marketing strategy into compelling copy
• Ensure consistency and adherence to Lane Bryant's copy standards; Maintain high standards for writing and proofreading
• Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency
• Write informative, brand-right descriptions and compelling marketing copy across channels and categories
• Use a variety of writing styles to engage diverse audiences across both print and digital
• Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels
• Stay on top of best practices and trends with other brands and retailers, specifically but not limited to, customer relationship marketing tactics and trends

You’ll bring to the role

• Minimum 5-6 years' experience copywriting in advertising, direct marketing or publishing
• Background in fashion ecommerce/editorial; extensive working knowledge of current trends, style, culture and language of fashion world
• Creative work portfolio
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography
• Experience in developing direct response concepts, email marketing, and direct mail
• Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines
• Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor)
• Online and Social Media fluency (ecommerce, websites, blogs, Instagram etc.) with curiosity to learn more

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off - paid time off & holidays*
• Hybrid: This position works in a hybrid model, with required days worked in the Lane Bryant office location in Columbus, OH as defined by business needs.

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

#LI-CS3

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.