Senior Copy Lead & Creative Direction

Worst Kept Secret; Tysons (VA); On-site; USD 110,000 - 150,000; Full time

Job summary

Worst Kept Secret is seeking an Associate Creative Director, Copy to own the copy output for accounts and shape the team’s verbal and conceptual standards. You will continue writing daily while guiding the direction and voice across brands and formats.

You will mentor writers, own client conversations, and partner with Creative Directors to advance work. The role demands leadership, strategic thinking, and an ability to elevate the entire department.

Qualifications

• Roughly eight or more years of copywriting experience with time spent leading other writers.
• A portfolio of original concepts across brands and formats, with clear evidence of what you led.
• A voice that changes convincingly from brand to brand, and the judgment to protect a brand’s voice from drift.
• Experience owning client relationships for copy and defending an idea in the room.

Responsibilities

• Own the copy output for an account while continuing to write every day.
• Set the verbal and conceptual bar: tone of voice, narrative frameworks, and what good looks like for the team.
• Originate concepts across formats: social, digital, email, ads, OOH, experiential, video and audio scripts, long form, UX copy, and pitches.
• Partner with Art Direction and Design leadership so ideas are built verbally and visually from the start.
• Mentor the writers on the team and develop the seniors.
• Foster the client relationship and own most copy conversations directly.
• Partner with Creative Directors on where the work goes next, and manage up with a clear point of view.
• Build our reputation externally: scout writing talent, build creative connections, and represent the agency.
• Work in the open: communicate status, raise problems early, and propose options.

Skills

Eight+ years copywriting

Leadership of writers

Brand voice mastery

Client relationship ownership

Tools

Figma

Job description

Worst Kept Secret is seeking an Associate Creative Director, Copy to own the copy output for accounts and shape the team’s verbal and conceptual standards. You will continue writing daily while guiding the direction and voice across brands and formats.

You will mentor writers, own client conversations, and partner with Creative Directors to advance work. The role demands leadership, strategic thinking, and an ability to elevate the entire department.