Senior Content Strategist - AI-Driven B2B Insurance

Everly, LLC; Northern (KY); Hybrid; USD 134.000 - 186.000; Vollzeit

Benefits dieser Stelle

Annual bonus

Comprehensive benefits

401k with company match

Profit sharing

Disability insurance

Educational assistance

Zusammenfassung

Everly, LLC is seeking a seasoned Content Strategist to lead the content program for bank and credit union audiences. You will shape strategy, create advisor-facing and policyholder content, and drive digital visibility through SEO and AI-enabled workflows.

The role blends strategic direction with hands-on production in a remote US setting, partnering with Marketing leadership to ensure credible, non-generic content that supports partner brands and business goals.

Qualifikationen

• 7+ years in content strategy or content marketing, esp. financial services/fintech/insurance
• Bachelor's degree in Marketing, Journalism, or Communications
• Strong writer and editor with credible financial content
• Hands-on SEO experience: keyword research, on-page optimization
• Working knowledge of AEO and AI answer engines
• Hands-on experience with AI content tools for production
• Experience building AI-assisted content workflows
• Comfortable in a lean, partner-driven team environment

Aufgaben

• Develop and maintain Everly's content strategy with audience mapping, topics, cadence and channels
• Translate strategy into executable content plans with owners and timelines
• Own editorial calendar across Insights Library, advisor guides, partner content, policyholder communications, and social
• Identify content gaps and opportunities based on audience needs and search/AI visibility data
• Write thought leadership and advisor-facing content (articles, white papers, product explainers)
• Manage external content contractor; ensure brand voice and quality across all content
• Lead SEO and AI-driven content optimization and performance tracking
• Collaborate with Head of Marketing to scale content workflows using AI tools

Kenntnisse

Content strategy

Content marketing

SEO

AEO

AI tooling

Lean team collaboration

Strong writing

Editing

Ausbildung

Bachelor's degree in Marketing, Journalism, or Communications

Tools

Claude

ChatGPT

Jasper

HubSpot

Jobbeschreibung

Everly, LLC is seeking a seasoned Content Strategist to lead the content program for bank and credit union audiences. You will shape strategy, create advisor-facing and policyholder content, and drive digital visibility through SEO and AI-enabled workflows.

The role blends strategic direction with hands-on production in a remote US setting, partnering with Marketing leadership to ensure credible, non-generic content that supports partner brands and business goals.