Senior Content Marketing Manager, Institutional

Stellar; New York (NY); Hybrid; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health, dental & vision coverage

15 holidays

Parental leave

Gym reimbursement

Life/AD&D

Disability insurance

401K with match

HSA employer contributions

Commuter benefits

L&D budget

Company lunches

Job summary

Stellar Development Foundation seeks a Senior Content Marketing Manager, Institutional to own the program that educates banks, asset managers, and payment companies to build on Stellar. You will lead case studies, primers, and ABM content tracks, partnering with BD, Growth, Product Marketing, and agency partners to move institutions from evaluation to decision.

You will craft long-form assets, newsletters, web experiences, and video-ready briefs, coordinating with multiple stakeholders to ensure

Qualifications

• 7–10 years in content marketing, editorial, or research writing.
• 3+ years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets.
• Portfolio of institutional-grade work: white papers, case studies, and explainers.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments.
• Experience partnering with BD, sales, or demand gen on ABM, nurture, and account growth.
• A research instinct for proof: analyst benchmarks, customer results, and evidence-driven narrative.
• Habit of measuring what content moves and using insights to iterate.
• Strategic distribution planning across paid, organic, owned, and partner channels.

Responsibilities

• Become the institutional voice behind the blockchain for regulated finance.
• Reduce friction at the middle and bottom of the funnel with enablement content and account-specific collateral.
• Be the keeper of the institutional narrative, coordinating with Product Marketing, Social, Digital Strategy, and agency partners to ship across channels.
• Design and own full content motions, building recurring programs from concept to distribution and measurement.
• Support executive thought leadership with research, charts, and derivative cuts for newsletters, web, and social.
• Fuel event-driven outreach with invitation copy, outbound sequences, pre-event briefs, and account-specific one-pagers.

Skills

Content marketing

Editorial writing

Institutional/B2B

Fintech knowledge

ABM collaboration

Content analytics

Cross-channel distribution

Project management

Job description

Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem.

As Senior Content Marketing Manager, Institutional, you'll be SDF's institutional voice: the storyteller, educator, and persuader behind the content that influences banks, asset managers, and payment companies to build on Stellar. Most blockchains were built to route around regulated finance. Stellar was built to run it, and institutions are now testing that claim in production. You'll own the institutional content program, from case studies and solution briefs to recurring briefings and ABM content tracks, working alongside BD and Growth leaders, Product Marketing, Digital Strategy, and agency partners to move institutions from evaluation to decision.

In this role, you will:

• Become the institutional voice behind the blockchain for regulated finance. Tell the story of finance moving onchain through case studies, primers, one-pagers, and web experiences that win over the full buying committee at issuers, asset managers, banks, and payment providers, from heads of digital assets and CFOs to risk, compliance, legal, and operations teams. Each asset maps to a buyer, a stage, and a specific solution like issuance, movement, or capital deployment.
• Reduce friction at the middle and bottom of the funnel. Your enablement content moves institutions from evaluation to decision. Turn active deals and signed partners into case studies, account-specific collateral, objection handling, and follow-up material, and make sure every priority buyer, deal stage, and solution has the content it needs.
• Be the keeper of the institutional narrative. Partner with Product Marketing, Social, Digital Strategy, and our agency partners so a single idea ships across every channel: a long-form piece, a newsletter, a LinkedIn post, a web page, and a short video cut.
• Design and own full content motions. Build recurring programs, such as a briefing for institutional decision-makers or an ABM content track, from concept through distribution and measurement.
• Support executive thought leadership. Produce the assets that extend SDF leadership's thought leadership: research and data for essays, charts and exhibits, and derivative cuts for newsletters, web, and social.
• Fuel event-driven outreach. Build the invitation copy, outbound sequences, pre-event briefs, and account-specific one-pagers that bring the right partners and prospects to Meridian and institutional roundtables, then the follow-up material that keeps those conversations moving.

You have:

• 7–10 years in content marketing, editorial, or research writing, with at least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets.
• A portfolio of institutional-grade work: white papers, case studies, and explainers that an analyst or VP would pull into a recommendation for their CFO or head of digital assets.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments. You can explain what an anchor, a trustline, or a clawback does without reaching for jargon.
• Experience partnering with BD, sales, or demand gen on ABM, nurture, and account growth.
• A research instinct for proof. You find the evidence institutions trust, such as analyst research, industry benchmarks, and customer results, and build the story on it.
• A habit of measuring what your content moves. You track BD usage and target-account engagement, and use what you learn to decide what to make next.
• A strategist's view of distribution. You plan where each asset runs across paid, organic, owned, and partner channels before it's written, and work with our Digital Strategy team on paid execution.
• Range across formats: long-form, newsletters, web copy, social, and briefs for designers and video producers.
• Exceptional writing and editing. Your prose is declarative, specific, and proof-forward, with no hype.
• Sound judgment on claims. You know the difference between what a technology enables and what a regulated institution is responsible for, and you write accordingly.
• The ability to run many projects with many reviewers (product SMEs, legal, executives, and external partners) without losing quality or deadlines.

Bonus Points if:

• You have written for or worked at a bank, asset manager, custodian, market infrastructure provider, or payments company.
• You understand how institutions evaluate public blockchains, including multi-chain strategies.
• You have worked with AI-assisted content workflows and know where they help and where an editor still has to decide.
• You have built content programs that show up in AI search answers, not only in Google results.

We offer competitive pay with a base salary range for this position of $125,000 - $170,000 depending on job-related knowledge, skills, experience, and location. In addition, we offer lumen-denominated grants along with the following perks and benefits:

USA Benefits/Perks:

• Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependents
• Flexible time off + 15 company holidays including a company-wide holiday break
• Generous paid parental leave for all parents, plus paid pregnancy disability leave for birthing parents
• Gym reimbursement ($80 per month)
• Life & ADD (up to $50K)
• Short & Long term disability
• 401K with 4% match
• Health & Dependent Care FSA Accounts
• Commuter benefits with $250/month employer contribution
• Health Savings Account (HSA) with monthly employer contribution
• Family building benefits through Kindbody
• Wellbeing benefits (One Medical, Rightway, Headspace)
• L&D budget of $1,500/year
• Daily lunch and snacks in office
• Company retreats

#LI-Hybrid

About Stellar

Stellar is more than a blockchain. Powered by a decentralized, fast, scalable, and uniquely sustainable network made for financial products and services and a thriving and passionate ecosystem that includes a non-profit organization driven by a mission, Stellar is paving the path to unlock the world’s economic potential through blockchain technology. Built with speed and low costs in mind, the Stellar network provides builders and financial institutions worldwide a platform to issue assets, and to send and convert currencies in real time creating real world utility. Founded in 2014, the Stellar Development Foundation (SDF) supports the continued development and growth of the Stellar network and also serves the ecosystem of NGOs, corporations, universities, small businesses, governments, and solo entrepreneurs building on the Stellar network through tooling, funding and strategic collaborations. Together, Stellar is where blockchain meets the real world.

About the Stellar Development Foundation

The Stellar Development Foundation (SDF) is a non-profit organization focused on working with and supporting change-makers to create equitable access to the global financial system through blockchain technology. SDF provides grants, investments, funding, and other awards to builders and organizations. SDF also develops resources and tooling on the Stellar network to help unlock real world utility. As a nonprofit foundation, SDF puts the health of the Stellar network and the Stellar ecosystem and its mission above all else.

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Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SDF is committed to diversity in its workforce and is proud to be an equal opportunity employer. SDF does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.