Senior Content Marketing Leader - Developer Tools & Tech

Siemens; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Siemens Digital Industries Software in Austin is seeking a Senior Content Marketing Manager who sits at the intersection of technical depth and compelling storytelling, translating complex concepts for developers, data engineers, platform architects, security practitioners, and executives.

You’ll own content across blogs, long-form pieces, video scripts, webinars and briefs; mentor writers; develop thought‑leadership programs; and partner with cross‑functional teams to turn positioning into

Qualifications

• 7+ years of B2B content marketing experience.
• At least 2 years in cloud, data, developer tools, or infrastructure.
• Exceptional writing and editing skills.

Responsibilities

• Lead content production across blogs, long-form content, scripts, webinars, and briefs.
• Mentor writers and manage freelancers/agencies.
• Develop thought leadership programs for executives, ghostwriting, podcast prep, and byline articles.
• Partner with cross-functional teams to translate positioning into always-on content programs.
• Collaborate with subject matter experts to produce accurate, credible content.
• Identify content gaps by analyzing search intent and analyst reports.
• Own the content repurposing motion for multiple formats and channels.
• Lead a scalable content framework supporting multiple technical personas.

Skills

Technical writing

SEO fundamentals

Cross-functional collaboration

Storytelling

Data architecture understanding

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software in Austin is seeking a Senior Content Marketing Manager who sits at the intersection of technical depth and compelling storytelling, translating complex concepts for developers, data engineers, platform architects, security practitioners, and executives.

You’ll own content across blogs, long-form pieces, video scripts, webinars and briefs; mentor writers; develop thought‑leadership programs; and partner with cross‑functional teams to turn positioning into