Senior Content Marketing Lead: SEO, Growth & Strategy

TransPerfect Translations International; Chicago (IL); On-site; USD 120,000 - 170,000; Full time

Job summary

TransPerfect Translations International is seeking a senior B2B content marketer to lead strategy, execution, and freelance orchestration at global scale. You’ll own long-form writing and content programs across SEO, AI search surfaces, and demand generation, with a focus on positioning technology and services like GlobalLink.

You’ll manage a freelance bench, craft briefs, and ensure content quality from concept to publish.

Qualifications

• Strong track record in B2B content that drives rankings and pipeline.

Responsibilities

• Write long-form content about technology and services with emphasis on GlobalLink.
• Create ad and landing page copy with CRO focus.
• Build and direct a bench of freelance writers.
• Craft briefs, review drafts, and maintain high quality standards.
• Partner with SEO team on content strategy for SEO/AEO/GEO goals.
• Pitch and place bylines and contributed articles for earned media.
• Collaborate with product marketing on technical accuracy and positioning.
• Support demand gen and performance marketing with content that fuels campaigns.
• Coordinate with editorial and corporate comms on brand voice and narratives.

Skills

B2B content marketing

Long-form writing

SEO

AEO

GEO

Freelance management

Content strategy

Education

Bachelor's degree

Tools

Google Analytics

Ahrefs

Job description

TransPerfect Translations International is seeking a senior B2B content marketer to lead strategy, execution, and freelance orchestration at global scale. You’ll own long-form writing and content programs across SEO, AI search surfaces, and demand generation, with a focus on positioning technology and services like GlobalLink.

You’ll manage a freelance bench, craft briefs, and ensure content quality from concept to publish.