Senior Consumer & Shopper Insights Manager - Spirits

Diageo; United States; Vor Ort; USD 126.000 - 210.000; Vollzeit

Zusammenfassung

Diageo in the United States is seeking a curious, commercially minded Consumer & Shopper Insights Manager to connect why consumers choose our Gin, Rum, Liqueurs & Non-Alc brands with how shoppers discover and buy them. You will work across Marketing, Innovation, Shopper Marketing and Commercial teams to translate understanding into actionable insights that strengthen our brands.

The role emphasizes best‑in‑class research, test‑and‑learn approaches, and collaboration with cross‑functional

Qualifikationen

• 5+ years in Consumer Insights or Shopper Insights or Market Research.
• Experience designing and interpreting qualitative and quantitative research.
• Translate complex consumer, shopper and market data into clear, actionable recommendations.
• Strong analytical capabilities, curiosity and critical thinking in evaluating evidence.
• Familiarity with NielsenIQ, Ipsos, Numerator or equivalent.
• Experience in beverage alcohol and/or shopper research, packaging/POS testing, shelf activation.

Aufgaben

• Drive consumer understanding and brand growth through insights.
• Build shopper understanding and improve conversion across channels.
• Deliver best‑in‑class research and actionable insights.
• Connect insights to commercial action with cross‑functional teams.

Kenntnisse

Consumer Insights

Shopper Insights

Market Research

Data visualization

Stakeholder management

Communication

Analytical thinking

Tools

NielsenIQ

Ipsos

Numerator

Jobbeschreibung

Diageo in the United States is seeking a curious, commercially minded Consumer & Shopper Insights Manager to connect why consumers choose our Gin, Rum, Liqueurs & Non-Alc brands with how shoppers discover and buy them. You will work across Marketing, Innovation, Shopper Marketing and Commercial teams to translate understanding into actionable insights that strengthen our brands.

The role emphasizes best‑in‑class research, test‑and‑learn approaches, and collaboration with cross‑functional