Senior Consultant - Marketing Strategy & Transformation

Idean UK; Chicago (IL); On-site; USD 110,000 - 170,000; Full time

Job summary

frog, part of Capgemini Invent, is seeking a Senior Consultant, Marketing Strategy & Transformation to help clients redesign go-to-market models using data-driven AI approaches.

You will lead workstreams within large programs and independently deliver smaller engagements, partnering across strategy, data, and technology to drive integrated outcomes. This role demands strong leadership and client-facing skills.

Qualifications

• AI literacy and understanding of AI concepts applied to enterprise transformation.
• Blend of consulting, marketing strategy, and transformation expertise with track record leading teams.
• 5-7 years of relevant experience in consulting, digital services, or industry roles.

Responsibilities

• Contribute to delivery of marketing transformation engagements across defined workstreams.
• Design and implement marketing operating models, including org structure, governance, processes, and ways of working.
• Develop data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement.
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members.
• Support MarTech strategy and enablement initiatives (Salesforce, Adobe) and AI-enabled marketing use cases with data and technology teams.
• Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes.

Skills

AI literacy

Senior leadership

Marketing strategy

Transformation

Cross-functional collaboration

Executive communication

Stakeholder management

Education

Bachelor's degree

MBA (preferred)

Tools

Salesforce

Adobe

Job description

Since June 2021, frog is part of Capgemini Invent. frog partners with customer‑centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market‑defining business models, products, services, brand engagements and communications.

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in‑person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.

About The Job You’re Considering

frog, part of Capgemini Invent, partners with customer‑centric enterprises to drive sustainable growth by building and orchestrating experiences at scale—powered by data and technology. We invent market‑defining business models, products, services, and brand experiences that touch hearts and move markets.

Joining frog means becoming part of the “pond,” a global network of studios with strong in‑person and virtual cultures. Our teams are curious, collaborative, and courageous, united by a shared passion for improving the human experience. We value inclusion, flexibility, humor, and community as much as performance and outcomes—and empower our people to Make Your Mark on every project, in every studio, and in the world at large.

This is an exciting time for frog, and we are looking for experienced leaders to help accelerate our growth.

Your Role

As a Senior Consultant, Marketing Strategy & Transformation, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth.

You will lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Key Responsibilities Include

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Your Skills + Experience

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact.

Required Experience And Capabilities

• 5-7 years of relevant experience in consulting, digital services, or industry roles
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
• Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including:
  • MarTech platforms (e.g., Salesforce, Adobe)
  • Customer data, segmentation, and personalization
  • Omnichannel engagement and campaign execution
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
• Experience managing and developing team members
• Bachelor’s degree required; advanced degree (e.g., MBA) preferred

Bonus Experience

• Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
• Familiarity with agile marketing practices and innovation frameworks
• Additional consulting or advisory experience