Senior Communications Leader, Law Firm PR & Media

DLA Piper LLP; Washington (District of Columbia); Hybrid; USD 149,000 - 237,000; Full time

Job summary

DLA Piper LLP seeks a Senior Communications Manager to advance the firm’s reputation through strategic public relations and media relations. Working with lawyers, firm leaders, Communications and Marketing colleagues, and external PR agencies, this role develops and executes strategies that elevate the firm’s lawyers across practices, sectors, and markets.

You will identify compelling stories, craft media strategies and messaging, build relationships with journalists, and lead proactive outreach

Qualifications

• Bachelor's degree required or equivalent experience.
• 8 years of experience in marketing, public relations or similar field.
• Experience developing and executing proactive media relations strategies.

Responsibilities

• Develops and leads public relations initiatives to raise the firm's profile across key practices and markets.
• Builds and maintains relationships with journalists and media outlets for timely opportunities.
• Provides strategic media counsel to firm leaders and lawyers, including messaging and interview prep.
• Develops media pitches, briefing materials, messages, talking points, and press releases.
• Monitors media trends to identify opportunities relevant to clients and firm priorities.
• Collaborates with external PR agencies to execute media campaigns and ensure alignment with priorities.
• Partners with Communications, Marketing, BD, Digital and other teams to coordinate external messaging.
• Contributes to special projects and external communications initiatives as needed.

Skills

Strong writing

Media relations strategy

Journalist engagement

Project management

Collaborative teamwork

Experience in professional services or

Education

Bachelor's degree in public relations, marketing, communication, journalism or related field

Job description

DLA Piper LLP seeks a Senior Communications Manager to advance the firm’s reputation through strategic public relations and media relations. Working with lawyers, firm leaders, Communications and Marketing colleagues, and external PR agencies, this role develops and executes strategies that elevate the firm’s lawyers across practices, sectors, and markets.

You will identify compelling stories, craft media strategies and messaging, build relationships with journalists, and lead proactive outreach