Senior Channel Marketer

The Hillman Group; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Hillman Group is seeking a Senior Channel Marketer to lead channel marketing initiatives and drive growth from Mooresville, NC in a hybrid setting. The role requires deep analysis of retail data, cross-functional leadership, and development of promotional tools to grow customer categories.

You will oversee pricing strategies and market research, ensure alignment with sales, and manage large projects to deliver incremental revenue and margin improvements.

Qualifications

• Bachelor’s degree in marketing or the equivalent in education and experience.
• Six years related experience in a manufacturing environment.
• Five years related experience in retail distribution channels
• Knowledge of the hardware industry is strongly recommended

Responsibilities

• Leads two to three specific categories and channels, partnering cross functionally to meet business objectives.
• Is the go-to expert to creatively resolve problems.
• Channel Support participates in the development and delivery of customer presentations, line reviews and new program opportunities. Focus on creating promotional opportunities for sales organization.
• Marketing Liaison/Support communicates regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel. Project management for customer tasks is routine for this position.
• Market Plan Development/Management develops, implements, and monitors marketing plans and promotions to ensure the achievement of objectives.
• Market Research coordinates ongoing market and competitive research to identify consumer needs as well as understand the changes in the industry to improve the company’s position in the marketplace.
• Establishes and oversees effective pricing strategies, using market-based pricing analysis.
• Business Acumen Recommends solutions that result in positive margin and revenue impact. Has a solid understanding of profit and loss statements and key sales metrics to drive profit growth.
• Summarizes key financial information for decisions based on analytical insights

Skills

Problem Solving

Resilience

Leadership

Human Capital Management

Continual Learning

Education

Bachelor’s degree in Marketing

Job description

Job Summary

The Senior Channel Marketer analyzes retail sales data and channel activity to identify market trends and opportunities. The Senior Channel Marketer interprets data to offer recommendations for the development of channel marketing strategies. The Senior Channel Marketer leads large projects to drive incremental revenue and margin growth. The Senior Channel Marketer develops new product and promotional tools to develop customer categories. The Senior Channel Marketer creates analyses to manage existing business and identify margin improvements. The Senior Channel Marketer develops sales forecasting reports.

The Senior Channel Marketer analyzes retail sales data and channel activity to identify market trends and opportunities. The Senior Channel Marketer interprets data to offer recommendations for the development of channel marketing strategies. The Senior Channel Marketer leads large projects to drive incremental revenue and margin growth. The Senior Channel Marketer develops new product and promotional tools to develop customer categories. The Senior Channel Marketer creates analyses to manage existing business and identify margin improvements. The Senior Channel Marketer develops sales forecasting reports.

This role is based in our Mooresville, North Carolina office and follows a hybrid work schedule. This channel category is focused on core fasteners and construction fastening products within the home improvement and retail industry.

Essential Job Functions *

• Leads Leads two to three specific categories and channels, partnering cross functionally to meet business objectives.
• Is the go-to expert to creatively resolve problems.
• Channel Support Participates in the development and delivery of customer presentations, line reviews and new program opportunities. Focus on creating promotional opportunities for sales organization.
• Marketing Liaison/Support Communicates regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel. Project management for customer tasks is routine for this position.
• Market Plan Development/Management Develops, implements, and monitors marketing plans and promotions to ensure the achievement of objectives.
• Market Research Coordinates ongoing market and competitive research to identify consumer needs as well as understand the changes in the industry to improve the company’s position in the marketplace.
• Establishes and oversees effective pricing strategies, using market-based pricing analysis.
• Business Acumen Recommends solutions that result in positive margin and revenue impact. Has a solid understanding of profit and loss statements and key sales metrics to drive profit growth.
• Summarizes key financial information for decisions based on analytical insights
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Bachelor’s degree in marketing or the equivalent in education and experience.
• Six years related experience in a manufacturing environment.
• Five years related experience in retail distribution channels
• Knowledge of the hardware industry is strongly recommended

Competencies – Knowledge, Skills, And Abilities

• Problem Solving Identifies and analyzes problems; weighs relevance and accuracy of information; evaluates and generates alternative solutions; makes recommendations.
• Resilience Positively impacts the team and the organization by dealing effectively with pressure; remains optimistic and recovers quickly from setbacks.
• Leadership Shows a high degree of personal integrity, honesty, and ethical behavior; respects & protects confidential information; holds self-accountable for results.
• Human Capital Management Builds and manages workforce based on organizational goals, budget considerations, and staffing needs; ensures that employees are appropriately recruited; manages and supports a diverse, multi-sector work force and a variety of work situations.
• Continual Learning Assesses and recognizes own strengths and weaknesses; pursues self-development.

Operational Equipment

• Computer

The Hillman Group is an Equal Employment Opportunity and Affidavitive Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.