Senior Category & Product Development Manager, eComm

Crunchyroll, LLC; Los Angeles (CA); Hybrid; USD 105,000 - 130,000; Full time

Benefits offered by this job

Salary plus performance bonus

Flexible time off

Medical, dental, vision, STD, LTD, and

Life insurance

HSA program

FSA

401(k) with employer match

Commuter benefit

Parent support

Pet-insurance & pet-friendly offices

Job summary

Crunchyroll, LLC is seeking a Senior Category & Product Development Manager in Los Angeles to own the end-to-end lifecycle of products in your category, from identifying fan trends to buy decisions and post-launch optimization.

You will partner with Design, Creative, Marketing, Planning, Finance, Legal, and Operations to create culturally relevant products that delight fans while delivering strong business results.

Qualifications

• 8+ years of experience in merchandising, buying, category management, or product development.
• Deep knowledge of anime, gaming, and youth culture with trends-to-products ability.
• Experience owning commercial performance of a product category.

Responsibilities

• Own the end-to-end product lifecycle for your category, from concept through launch and post-launch optimization.
• Translate anime, gaming, and pop culture trends into compelling assortments across apparel, accessories, collectibles, and collaborations.
• Develop product briefs, define assortments, and make buy, pricing, and inventory decisions.
• Partner with vendors to manage product development, sampling, approvals, production timelines, quality, and delivery.
• Drive cross-functional execution across Design, Creative, Marketing, Planning, Finance, Legal, and Operations.
• Monitor product performance, analyzing sales, margin, inventory, and fan feedback.
• Champion premium product quality, packaging, and brand standards while protecting licensed IPs.

Skills

Merchandising

Category management

Product development

Cross-functional collaboration

Data analysis

Anime knowledge

Tools

Excel/Google Sheets

PLM systems

Job description

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We\'re looking for a Senior Category & Product Development Manager to help shape the future of the Crunchyroll Store. In this highly visible role, you\'ll own the end-to-end lifecycle of products within your category — from identifying fan trends and defining assortments to making buy decisions, managing vendor execution, and optimizing performance after launch.

Reporting into the VP of eCommerce, you\'ll sit at the intersection of merchandising, product development, and commercial strategy. You\'ll partner closely with Design, Creative, Marketing, Planning, Finance, Legal, and Operations to create culturally relevant products that delight fans while delivering strong business results.

Core Areas of Responsibility

• Own the end-to-end product lifecycle for your category, from concept through launch and post-launch optimization
• Translate anime, gaming, and pop culture trends into compelling assortments across apparel, accessories, collectibles, and collaborations
• Develop product briefs, define assortments, and make buy, pricing, and inventory decisions that balance fan demand, profitability, and long-term category growth
• Partner with vendors to manage product development, sampling, approvals, production timelines, quality, and delivery
• Drive cross-functional execution across Design, Creative, Marketing, Planning, Finance, Legal, and Operations to ensure successful product launches
• Monitor product performance, analyzing sales, margin, inventory, and fan feedback to inform future assortment and buying decisions
• Champion premium product quality, packaging, and brand standards while protecting the integrity of Crunchyroll\'s licensed IPs
• Continuously identify opportunities to improve processes, optimize category performance, and create exceptional experiences for anime fans around the world

We are considering applicants available to work a hybrid schedule in our Los Angeles office.

About You

We get excited about candidates, like you, because...

• 8+ years of experience in merchandising, buying, category management, or product development within direct-to-consumer eCommerce or consumer products
• Deep knowledge of anime, gaming, and youth culture, with a proven ability to translate fan trends into commercially successful products and assortments
• Experience owning the commercial performance of a product category, including assortment strategy, forecasting, buying, pricing, margin, and inventory management
• A track record of bringing products from concept through launch and post-launch optimization, balancing fan experience, brand standards, and business performance
• Experience partnering directly with manufacturers and vendors to manage product development, sampling, approvals, production, quality, and delivery
• Proven success leading cross-functional initiatives across Design, Creative, Marketing, Planning, Finance, Legal, and Operations
• Strong commercial and analytical instincts, using data to optimize assortment performance, pricing, inventory, and future product decisions
• Experience working with licensed consumer products, entertainment brands, or IP-driven businesses
• Highly organized, detail-oriented, and comfortable managing multiple product launches in a fast-paced environment
• Proficiency with Excel/Google Sheets and experience using eCommerce, analytics, inventory, or PLM systems

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$105,000 — $130,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It\'s just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan\'s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Please check Crunchyroll\'s Hiring FAQs and the Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.