Senior Category Analyst – Kroger

Kinder's; Walnut Creek (CA); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Paid time off

401k

Bonus eligibility

Equity grants

Health benefits

Parental leave

Job summary

Kinder's in Walnut Creek, CA is seeking a Senior Category Analyst to support Kroger and other key accounts through analytics and data-driven storytelling. You will partner with Sales to shape assortment, marketing, and customer presentations, turning data into growth opportunities.

The ideal candidate has strong analytical skills, 3-5 years in CPG analytics, and experience with Kroger data tools and syndicated data. Hybrid work with onsite days in Walnut Creek.

Qualifications

• Bachelor's degree in marketing, market research, or related field.
• 3-5 years of experience in category management, sales analytics, insights, or related field within the CPG industry.
• Strong analytical skills with the ability to analyze complex data sets and derive actionable insights.
• Experience with Kroger data tools and resources (84.51 Stratum, etc.)
• Syndicated data experience (Circana, NIQ, SPINS) and household panel data (Circana, Numerator).
• Planogram software experience preferred.
• Excellent communication and presentation skills, with the ability to distill complex information into clear and concise insights and tell stories with data.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in PowerPoint and Excel

Responsibilities

• Lead analytics for Kinder's Kroger businesses.
• Track and report sales performance of key initiatives such as innovation launches or in-store marketing programs.
• Lead advanced customer analytics leveraging Kroger data resources (84.51 Stratum, OnDemand).
• Utilize various data sources to answer key business questions including innovation success, promotional strategy, assortment opportunities, etc. (Circana, NIQ, SPINS).
• Work cross-functionally with Sales & Strategy teams to optimize assortment across banners.
• Post-event analysis of customer strategies and tactics, including pallet and display activity during key seasonal windows.
• Build comprehensive presentations with strong data visualization; share insights across Kinder's and externally in buyer meetings.
• Advance internal reporting and communication across stakeholders.
• Lead recurring Kroger performance reviews highlighting performance differences across items and regions.
• Senior Category Analyst becomes a trusted partner for Kinder's Kroger team.
• Lead internal sales, assortment, and innovation reporting for the customer.
• Improve Kinder's customer presentations with strong visualization and synthesized analysis.
• Own cross-functional communication of analytic findings and opportunities.
• Uncover regional and banner-specific opportunities to drive growth for Kinder's & Kroger.
• Partner with sales, marketing, supply chain, etc. to deliver internal and external sales targets.

Skills

Analytical skills

Data storytelling

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree in marketing, market research, or related field

Tools

84.51 Stratum

OnDemand

Circana

NIQ

SPINS

Excel

PowerPoint

Job description

BUILT ON FLAVOR. FUELED BY PEOPLE.

What's it like to work at Kinder's? Well, there's a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there's also plenty of hard work. Because we don't just like flavor, we're obsessed with it.

With over 100 products sold nationwide, we're now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you're looking for a place where you can see the real impact of your work... this is it! Every day, you'll be part of a journey to add flavor to millions of meals and lives.

About the Role:

TheSeniorCategoryAnalystwillsupportsalesand categoryanalytics across key customer accounts, deliveringactionable insightsthatdrive brand and category growth.This rolewillpartnerclosely with the Sales team toshapestrategiesforassortment, marketing, customer presentations, andother growth initiatives.The ideal candidatebringsstronganalyticalskills andthe ability to turn data into compellingstories.If you are passionate about driving growth through actionable insights, we want to hear from you!

Key Responsibilities Include:

• Supportanalytics for Kinder's key customer partner,Kroger.Drive growth across categories by uncovering opportunities for customer and Kinder's. Role will balance Customer Analytics and Data Storytelling.

CustomerAnalytics

• Leadanalytics for Kinder's rapidly growingKrogerbusinesses.
• Track and report sales performance of Kinder's key initiatives, such as innovation launches or in-store marketing programs.
• Lead advancedcustomeranalyticsleveragingKroger dataresources(84.51Stratum,OnDemand).
• Utilizevarietyof data sources to answer key business questionsincluding innovation success, promotional strategy, assortment opportunities, etc.(Circana, Nielsen, Numerator, etc.)
• Work cross-functionally with Sales & Strategy teams tooptimizeassortmentacrossbanners.
• Post-eventanalysis ofcustomerstrategiesandtactics, includingpallet and display activity during keyseasonalwindows

Data Storytelling

• Build comprehensive presentations with strong data visualization. Share insights, findings, and recommendations across Kinder's organization, and externally in buyer meetings.
• Advance internal reportingandcommunication across internal stakeholders.
• Leadrecurring Krogerperformance review highlighting performance differences across items and regions.

What Success Will Look Like:

• Senior CategoryAnalyst becomes a trusted partner for Kinder's dedicated Krogerteam.
• Lead internal sales, assortment, andinnovation reportingfor the customer.
• Improve Kinder's customer presentations with strong visualization and synthesized analysis.
• Own cross functional communication of analytic findings and opportunities.
• Uncover regional and banner specific opportunities to drive growth for Kinder's & Kroger.
• Partnerwith sales, marketing, supplychain, etc. to deliver internal and external sales targets.

Qualifications:

Education / Experience:

• Bachelor's degree in marketing, market research, or related field.
• 3-5years of experience in category management, sales analytics, insights, or related field within the CPG industry.
• Strong analytical skills with the ability to analyze complex data sets and derive actionable insights.
• Experience with Kroger specific data tools and resources (84.51 Stratum, etc.)
• Syndicated dataexperience(e.g.,Circana, NIQ, SPINS) and household panel data (e.g.,Circana, Numerator).
• Planogram software experience preferred.
• Excellent communication and presentation skills, with the ability to distill complex information into clear and concise insights and tell stories with data.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiencyin PowerPointand Excel

Personal Characteristics:

• Strategic thinker with the ability to connect insights to business strategy and decision-making.
• Collaborative team player with strong leadership skills and the ability to influence cross-functional teams.
• Business builder who owns and drives results.
• Growth mindset withan excitementto learn (andteach).
• Thrive in a dynamic, lean, and agile environment withprovenrecord of completing projects on time in full throughexcellentcross functional team. management, leadership,communicationand influence
• Self-starter who takes initiative and speaks their mind.
• Excitedto be part of a fast-moving team with the ability to be a leader and a follower.
• Enjoy making decisions and finding ways to say 'yes' as often as possible to impactful and important priorities.

Location and Travel:

The position will be based onsite in Walnut Creek, CA or Cincinnati, OH. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumer and to have more fun. Fridays are flex days with employees having the opportunity to choose to be either in the office or to work from home based on what makes most sense for them.

Pay Transparency:

The expected starting salary range for this role is $115,000- $125,000 per year.The salary range posted for this role reflects the good-faith base pay rangeKinder's reasonably expectsto offer at the time of posting and may vary based on the location of the role. Individual compensation within the posted range will bedeterminedbased on factors such as relevant education, experience, qualifications, skills, and business needs.

SEASONED FOR SUCCESS:

• No two days here are the same.
• We try to be good team members and good communicators, but we don't live by hierarchy and structure - everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk, not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
• We aren’t trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder's benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. We're a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at [e-mail]