Senior Brand Strategist

Jackalope Digital LLC; Northern (KY); Hybrid; USD 196,000 - 245,000; Full time

Job summary

Airbnb is seeking a Senior Brand Strategist to shape the brand’s long-term positioning and drive campaigns, product launches, and cultural moments.

You will write briefs, narratives, and point of view pieces, partner with Advertising, Marcom, Regional Marketing, Consumer Insights, and Creative, and guide creative teams from research to final work.

Qualifications

• 10+ years leading brand strategy, in-house or agency.
• Exceptional writing ability, clear and concise.
• Experience developing brand positioning, campaign strategy, briefs, and strategic narratives.

Responsibilities

• Define where the Airbnb brand should move over the next 3–5 years.
• Develop clear, persuasive strategic points of view for senior leadership and cross-functional teams.
• Write creatively inspiring briefs guiding advertising and brand development across media.
• Translate research, cultural signals, and business priorities into actionable insights.
• Build compelling strategic narratives and presentations for senior leadership.

Skills

Brand strategy

Exceptional writing

Campaign strategy

Cross-functional collaboration

Research to insight

Culture & social fluency

Presentation skills

Strategic storytelling

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

You will work across both the long and short term: helping define where the Airbnb brand should move over the next three to five years while shaping the briefs, positioning, and strategic narratives that drive the business today.

You will partner closely with Advertising, Marcom, Regional Marketing, Consumer Insights, Media, Product Marketing, and Creative to identify the insights and messages that should shape Airbnb’s external narrative. You will remain closely involved throughout creative development, helping teams protect the core idea, sharpen the storytelling, and make the work simpler, more distinctive, and more effective.

Writing is central to this role. You will be expected to produce briefs, strategic narratives, positioning frameworks, presentations, and points of view that are concise, persuasive, and creatively inspiring. You should be able to take a large amount of information, find the underlying truth, and write it in a way that makes the path forward feel clear.

This role requires someone who can move fluidly between systems-level thinking and hands-on creative partnership. You bring a genuine consumer perspective into every room, stay calm and decisive amid ambiguity, and know how to create clarity when priorities are moving quickly.

You should also have a current and instinctive understanding of culture, media, and social platforms—not simply as channels, but as environments with their own behaviors, creative codes, and forms of participation. You understand how ideas travel, how they change across contexts, and how a brand can participate in culture without feeling forced or derivative.

The Difference You Will Make:

The Senior Brand Strategist shapes how Airbnb’s brand shows up in the world—from the long-term positioning of the company to the campaigns, product launches, and cultural moments that bring the brand to life.

This is a senior strategy role for an exceptional thinker and writer. You will turn consumer insight, business priorities, and cultural signals into clear, compelling strategic points of view. Your writing must be sharp enough to clarify complex problems, align senior leaders, and inspire creative teams to make their best work.

The right person combines rigorous strategic thinking with strong creative instincts. They can see the larger system, identify the essential idea, and express it simply.

A Typical Day:

• Partner with the Director of Brand Strategy to define where the Airbnb brand should move over the next three to five years.
• Develop clear, persuasive strategic points of view that align senior leaders and cross-functional teams.
• Write creatively inspiring briefs that guide advertising and brand development across traditional, digital, social, and emerging media.
• Translate complex research, cultural signals, and business priorities into simple, actionable consumer insights.
• Help define product and portfolio positioning, partnering with Marcom and cross-functional teams to shape go-to-market strategy.
• Bring a sharp, current perspective on culture, media, and social behavior into brand and campaign strategy.
• Stay embedded with creative teams throughout the development of global campaigns and product launches.
• Evaluate creative work against the strategy and help teams make it more focused, distinctive, and effective.
• Build compelling strategic narratives and presentations for senior leadership.
• Help raise the standard of strategic thinking and writing across the broader marketing organization.

Your Expertise:

• 10+ years of experience leading brand strategy, either in-house or at a leading creative or brand strategy agency.
• Exceptional writing ability, with a demonstrated track record of producing clear, concise, persuasive, and creatively inspiring strategy.
• Experience developing brand positioning, campaign strategy, creative briefs, and strategic narratives.
• Experience partnering closely with creative teams across advertising, design, media, and other cross-functional disciplines.
• Strong analytical skills and experience translating quantitative and qualitative research into actionable insight.
• Strong cultural and social fluency, with a clear point of view on how brands earn attention, relevance, and credibility today.
• Excellent verbal communication and presentation skills, including experience influencing senior leaders.
• The ability to simplify complex problems and create clarity in ambiguous, fast-moving environments.
  • Preferred Expertise:
    • Experience in consumer technology, travel, design, lifestyle, or other culturally influential brands.
    • A genuine passion for travel and for Airbnb; hosting experience is a strong plus.
    • An integrated marketing mindset and experience shaping storytelling across multiple channels and markets.
    • A strong visual sensibility and an understanding of how strategy translates into creative expression.
    • A track record of bringing cross-functional teams together around a single, motivating strategic idea.
    • Strong judgment, intellectual curiosity, and close attention to detail.
    • A generous and low-ego working style that builds trust across functions and levels.
    • An active curiosity about culture: you notice what is gaining energy, what is losing relevance, and why—and bring that perspective into the work before anyone has to ask.

Your Location:

This position is US - Remote Eligible butdoes require working West Coast hours (PST). The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$196,000 — $245,000 USD