Senior Brand & Packaging Lead - Strategy-Driven Design

Twist Recruitment; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Twist Recruitment in New York is seeking a Senior Designer to take the creative lead on branding and packaging projects, supporting the Design Director and guiding younger designers. You’ll be the clients’ go-to partner, translating strategy into bold, cohesive work while mentoring the team and stepping in to steer the studio when the Design Director is away.

This is a hands-on, senior role requiring a confident presenter, strong concepts, and a track record of standout branding work.

Qualifications

• Senior-level branding and packaging experience with a standout portfolio.
• Sharp understanding of how strategy shapes creative work.
• Confident presenting and handling feedback.

Responsibilities

• Lead multiple projects and narrow concepts to the strongest ideas.
• Link strategy to creative to give the work a clear purpose.
• Pitch and present with confidence to clients and teams.
• Mentor and coach designers within the studio.
• Step up to run the team when the Design Director is away.
• Build trust with clients and help their brands grow.

Skills

Branding experience

Packaging experience

Strategy-driven creativity

Leadership & mentoring

Strong presentation skills

Job description

Twist Recruitment in New York is seeking a Senior Designer to take the creative lead on branding and packaging projects, supporting the Design Director and guiding younger designers. You’ll be the clients’ go-to partner, translating strategy into bold, cohesive work while mentoring the team and stepping in to steer the studio when the Design Director is away.

This is a hands-on, senior role requiring a confident presenter, strong concepts, and a track record of standout branding work.