Senior Brand Marketing Manager (R-19895)

Dun-; Florham Park (NJ); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Generous paid time off

Parental leave

Paid sick time

Education assistance

Volunteer days & donation matching

401(k) with company matching

Health, dental, vision insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to own the brand narrative, governance, and activation across channels. You will partner with creative, communications, and portfolio marketing teams to translate business objectives into compelling brand experiences.

You will define brand architecture, naming conventions, and KPIs, lead campaigns, and ensure consistency in advertising, events, web, and customer touchpoints.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and project management skills.
• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.
• Proficiency in Microsoft Office Suite skills.
• Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.
• Show an ownership mindset in everything you do. Be a problem solver, be curious and beinspired to take action.
• Continuous growth mindset, keep learning through social experiences and relationships withstakeholders, experts, colleagues and mentors as well as widen and broaden yourcompetencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market.

Responsibilities

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc.
• Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.
• Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently.
• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks, using data to inform decisions.
• Stay current with trends in branding, design, and consumer behavior to inform creative direction.
• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.
• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Skills

Brand strategy

Brand governance

Stakeholder management

Campaign planning

Naming strategy

Brand architecture

Messaging

Data-driven

Project management

AI awareness

Communication

English fluency

Education

Bachelor’s degree in marketing

Job description

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Senior Brand Marketing Manager leads the development, activation, and governance of brandinitiatives that strengthen awareness, consistency, and perception across channels. This role owns thebrand narrative and strategy, drive campaigns that build awareness and affinity, and ensureconsistency in how we show up in the market. This role helps shape the company’s brand architectureand brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs,
campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way.

The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.

Essential Key Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensurethe brand narrative is clear, differentiated, and aligned with the company visual and business goals.

• Help define, document, and govern brand architecture, including how the master brand, sub-brands,product, solutions, capabilities, program, campaign, and partner offerings related to one another – andearn branding.

• Support brand naming strategy and governance for new products, solutions, data offerings, agents,capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.

• Lead the planning and execution of brand campaigns and initiatives that support awareness,positioning, and differentiation – including media, events, digital, social, etc.

• Create and maintain brand governance materials, including brand guidelines, naming conventions,decision trees, templates, training materials, and enablement resources for internal teams and agencypartners.

• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly andconsistently - including advertising, events, web, internal communications, and customer-facingexperiences

• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.

• Establish tracking and reporting frameworks, using data to inform decisions.

• Stay current with trends in branding, design, and consumer behavior to inform creative direction.

• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brandstandards.

• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Essential Skills and/or Certifications

• Bachelor’s degree in marketing, communications, or a related field.

• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.

• Proven success in developing and executing brand strategies across channels.

• Strong understanding of brand identity, messaging, visual systems, and brand governance.

• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.

• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.

• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.

• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.

• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.

• Strong organizational and project management skills.

• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.

• Proficiency in Microsoft Office Suite skills.

• Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.

• Show an ownership mindset in everything you do. Be a problem solver, be curious and beinspired to take action. Be proactive, seek ways to collaborate and connect with people andteams in support of driving success.

• Continuous growth mindset, keep learning through social experiences and relationships withstakeholders, experts, colleagues and mentors as well as widen and broaden yourcompetencies through structural courses and programs.

• Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

• Ability to sit, speak and operate telephone and/or computer for long periods oftime

• Ability to handle pressure, stressful conditions, and conflict resolution

• Ability to work day, evening and/or weekend hours as needed

• Regular attendance in the office

Benefits We Offer

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leaveafter one year of employment.
• Paid sick timeto care for yourselfor family members.
• Education assistanceand extensive training resources.
• Do GoodProgram: Paid volunteer days&donation matching.
• Competitive401k with company matching.
• Health & wellness benefits, including discounted Wellhubmembership rates.
• Medical, dental&vision insurancefor you,spouse/partner&dependents.

All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Equal Employment Opportunity (EEO)

Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. We participate in E-Verify - The current poster can be found here.

Accommodations information for applicants with disabilities

Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to [e-mail] to let us know the nature of your accommodation request and your contact information.